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iCrossing Takes Two 'Best Web Site' Awards for Vail.com and Epson's Deal-A-Day Campaign
Jun 22, 2010 (03:06 PM EDT)
SCOTTSDALE, Ariz., June 22 /PRNewswire/ -- iCrossing, a global digital marketing agency, won two "Best Web Site" Stevie Awards at the 2010 American Business Awards last night.
Vail Resort's Web site, www.vail.com, won for best Web site or Blog in the Hospitality and Leisure category. Vail.com was built by iCrossing from the ground up for search and usability based on extensive research into the online behavior and needs of Vail customers. The design and copy reflects the uniqueness of the resort brand through tone and style. The site features simple navigation to videos, current ski conditions and live Web cams.
Epson Coolville won for Best Web Site or Blog in the Electronics category. Epson Coolville was a deal-a-day holiday promotion developed by iCrossing that used humor and campaign-specific creative. The campaign resulted in record growth for Epson's holiday sales, and the campaign reached its revenue targets a mere nine days into its 30-day run.
Stevie Awards were presented in more than 40 categories, including Best Overall Company of the Year, Executive of the Year, and Corporate Social Responsibility Program of the Year. More than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration. More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 550 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
CONTACT: Dana Mellecker, +1-646-435-4456