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Glamour and Like.com Launch What To Wear- The Fashion Q&A Website
Jun 17, 2010 (10:06 AM EDT)
Real Stylists. Real Answers. Real Time.
NEW YORK, June 17 /PRNewswire/ -- The first fashion website that gives you real-time answers to any fashion question is launching today. Glamour magazine and Like.com unveil WhatToWear.com, the new interactive Q&A site where visitors get quick tips from the pros: Glamour experts, celebrity stylists Nicole Chavez and others, well-known fashion bloggers, as well as the extended fashion community.
In addition to providing free, personalized expert answers to every fashion question, What To Wear is giving visitors visual answers, with photos of products and styled outfits that visitors can buy directly from online retailers. Using the proprietary "Style Visualization" technology, stylists can explain in pictures what before was reserved to flat text, adding a deeper dimension to traditional Q&A sites and allowing anyone to feel as styled as a red-carpet star.
In addition to having an army of Glamour stylists ready to deploy personalized fashion advice from their distinct point of view, What To Wear has top fashion stylists like Nicole Chavez, Tammy Eckenswiller and Andre Austin -- who have dressed the stars on the silver screen and the red carpet -- on board to dish out their own dos and don'ts. In preparation for launch, What To Wear stylists have been fielding fashion questions on Twitter. Proving that no question is too bizarre or specific, they have tackled thousands of fashion queries, such as:
"Millions of style questions are asked on Yahoo! Answers every day, but never before have they been answered by top stylists and experts from one of America's leading magazines," says Munjal Shah, CEO of Like.com.
"This is an exciting partnership," says Cindi Leive, editor-in-chief of Glamour. "Nobody understands the intersection of fashion and technology better than Like.com, and when it comes to fashion, no one gives real-life tips better than Glamour. We're thrilled to bring the two together to help women solve their style dilemmas -- large and small."
As part of the partnership, Glamour.com will feature guest blogs by What To Wear stylists, highlight the most popular and recently asked questions, and provide readers with easy access to get their fashion questions answered through quick links from Glamour's online fashion coverage.
Like.com is the technology company responsible for fashion's first visual search engine as well as innovative fashion sites Couturious.com and Weardrobe.com. They are pioneers in creating interactive tools that connect the fashion community not only to products but, most important, to each other. Like.com has 8 million visitors monthly and has generated $150 million of gross merchandise sales per year.
Glamour, published by Conde Nast, was just selected Magazine of the Year at the National Magazine Awards, given by the American Society of Magazine Editors. Glamour is the leading women's magazine, reaching more than 12 million readers every month, or one in 10 American women. Glamour outsells 98 percent of all magazines on the newsstand, and in 2009 Glamour.com became the number-one women's magazine website in the country with 3 million monthly visitors.
Conde Nast, a division of Advance Publications, operates in 25 countries. In the United States, Conde Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement.