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comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2010
Jun 15, 2010 (05:06 PM EDT)


Mother's Day and Graduations Send Americans Shopping at Flowers/Gifts/Greetings Sites

Fans Flood Sports Sites for Updates on NBA and NHL Playoffs

RESTON, Va., June 15 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for May 2010 based on data from the comScore Media Metrix service. Seasonal events in May including Mother's Day and professional sports playoffs drove the dominant online trends during the month.

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"Between Mother's Day, graduations, proms, and even weddings, May is often an eventful month for many Americans," said Jeff Hackett, senior vice president of comScore Media Metrix. "Flowers, Gifts, and Greetings sites were popular this month, providing shoppers with an easy way to purchase gifts for every occasion. Sports fans also had their hands full, turning to sports sites throughout the month for updates on the NBA and NHL playoff series, in addition to regular season MLB games."

Online Flower Shopping Sprouts in May

The Flowers/Gifts/Greetings category grew 23 percent to 36 million visitors in May, led by AmericanGreetings Property with 10.4 million visitors. ProFlowers.com ranked second in the category with 7.3 million visitors (up 168 percent) as Americans looked to buy bouquets for Mother's Day. Gifts.com grabbed the #3 position with 5.8 million visitors (up 39 percent), followed by 1-800-Flowers.com, Inc. with 3.6 million (up 86 percent) and Hallmark with 2.8 million.

Sports Sites Feel the Heat During Playoffs

Loyal sports fans were kept on the edge of their seat in May during the NBA and NHL playoffs, resulting in a 20 percent jump in the Sports category during the month. Yahoo! Sites ranked #1 in the category with 35.9 million unique visitors, followed by ESPN with 25.4 million visitors. FOXSports.com on MSN ranked third with 23.5 million visitors, while CBS Sports and Fantasy Sports Ventures rounded out the top five, each with 15.3 million visitors.

Americans Get their Entertainment News Fix Online

Americans were hooked on Entertainment News sites during May as they browsed for the latest celebrity gossip. The category reached an all-time high of nearly 100 million visitors during the month, representing a gain of 20-percent versus April. omg! was the category leader with 23 million visitors. TMZ ranked second with 16.1 million visitors (up 8 percent), followed closely by People with 15.4 million visitors (up 6 percent). E! Online experienced a comparatively large increase of 26 percent to reach 8.4 million visitors in the #4 position, while Entertainment Weekly rounded out the top 5 with 8.3 million.

Top 50 Properties

Google Sites ranked as the #1 property in May with 179 million visitors, followed by Yahoo! Sites with 167 million visitors and Microsoft Sites with 160 million visitors. Facebook.com held the #4 position in May with an all-time high of 130 million visitors, while AOL LLC attracted 112 million unique visitors.  

Top 50 Ad Focus Ranking

BrightRoll Video Network led the May Ad Focus ranking reaching 97 percent of Americans online. YuMe Video Network ranked second, reaching 96 percent of the population, followed by ScanScout Network with a 93-percent reach.

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

May 2010 vs. April 2010

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Apr-10

May-10

% Change

Rank by Unique Visitors

Total Internet : Total Audience

213,019

215,691

1

N/A

ProFlowers.com

2,714

7,284

168

223

McDonald's

5,514

9,691

76

172

IMLive.com

6,046

9,717

61

170

Dailymotion.com

10,297

13,129

28

126

Comcast Corporation

41,239

52,110

26

18

Hollywood.com Network

7,185

8,828

23

189

TheFind

9,711

11,819

22

138

Evite.com

5,468

6,621

21

250

Conduit.com

11,105

13,363

20

124

Buzzle.com

5,697

6,757

19

241

*Ranking based on the top 250 properties in May 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.



Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

May 2010 vs. April 2010

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix



Total Unique Visitors (000)

Apr-10

May-10

% Change

Total Internet : Total Audience

213,019

215,691

1

Retail – Flowers/Gifts/Greetings

29,381

36,096

23

Sports

117,016

140,554

20

Entertainment – News

83,566

99,976

20

Incentives

19,164

21,908

14

Health – Pharmacy

5,088

5,734

13

Online Gambling

11,549

12,943

12

Photos

112,714

125,338

11

Online Gaming

87,360

95,880

10

Coupons

28,923

31,580

9

Travel – Car Rental

6,023

6,571

9




Table 3

comScore Top 50 Properties (U.S.)

May 2010

Total U.S. – Home, Work and University Locations

Unique Visitors (000)

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience

215,691





1

Google Sites

179,188


26

Federated Media Publishing

35,957

2

Yahoo! Sites

167,220


27

WordPress

35,770

3

Microsoft Sites

160,061


28

Wal-Mart

35,530

4

Facebook.com

130,308


29

iVillage.com: The Womens Network

34,531

5

AOL LLC

112,364


30

Break Media

33,798

6

Ask Network

91,939


31

Superpages.com Network

33,687

7

Fox Interactive Media

88,072


32

YellowBook Network

33,070

8

Turner Network

86,086


33

Adobe Sites

32,733

9

Glam Media

80,748


34

Verizon Communications Corporation

31,302

10

CBS Interactive

78,432


35

AT&T Interactive Sites

30,515

11

Wikimedia Foundation Sites

78,275


36

Time Warner - Excluding AOL

29,461

12

Amazon Sites

77,973


37

Tribune Interactive

29,415

13

New York Times Digital

72,378


38

NBC Universal

29,318

14

eBay

71,509


39

Lycos Global Search And Media

29,035

15

Apple Inc.

67,898


40

Expedia Inc

28,504

16

Viacom Digital

62,252


41

Weatherbug Property

27,565

17

Demand Media

56,261


42

Gorilla Nation

27,509

18

Comcast Corporation

52,110


43

Disney Online

26,857

19

craigslist, inc.

50,830


44

Target Corporation

26,639

20

VEVO

48,961


45

Photobucket.com LLC

26,492

21

Answers.com Sites

45,390


46

Everyday Health

26,484

22

Weather Channel, The

43,498


47

Warner Music

26,263

23

NetShelter Technology Media

38,280


48

WorldNow Sites

25,428

24

Technorati Media

38,250


49

ESPN

25,359

25

Gannett Sites

37,522


50

The Washington Post Company

24,495




Table 4

comScore Ad Focus Ranking (U.S.)

May 2010

Total U.S. – Home, Work and University Locations

Unique Visitors (000)

Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Total Unique Visitors (000)

% Reach


Total Internet : Total Audience

215,691

100.0






1

BrightRoll Video Network - Potential Reach

210,052

97.4


26

Pulse 360**

143,391

66.5

2

YuMe Video Network - Potential Reach

207,783

96.3


27

Casale Media - MediaNet**

140,354

65.1

3

ScanScout Network - Potential Reach

201,456

93.4


28

AudienceScience (formerly Revenue Science)**

139,958

64.9

4

Tremor Media - Potential Reach

197,698

91.7


29

Adconion Media Group**

138,860

64.4

5

BBE - Potential Reach

192,745

89.4


30

interCLICK**

138,421

64.2

6

Advertising.com Video Network - Potential Reach

188,232

87.3


31

Burst Media**

133,282

61.8

7

SpotXchange Video Ad Network - Potential Reach

187,642

87.0


32

FACEBOOK.COM

130,308

60.4

8

Yahoo! Network**

186,893

86.6


33

ADSDAQ by ContextWeb**

129,212

59.9

9

AOL Advertising**

186,489

86.5


34

MSN

117,783

54.6

10

Google Ad Network**

183,594

85.1


35

NNN Total Newspapers: U.S.

117,655

54.5

11

ValueClick Networks**

177,616

82.3


36

YOUTUBE.COM*

112,760

52.3

12

Adconion Video Network - Potential Reach

176,594

81.9


37

AOL LLC

112,364

52.1

13

Google

171,450

79.5


38

AOL Media Network

112,316

52.1

14

TidalTV - Potential Reach

167,926

77.9


39

CPX Interactive**

111,568

51.7

15

Yahoo! Sites

167,220

77.5


40

Break Media - Potential Reach

108,743

50.4

16

Specific Media**

161,639

74.9


41

Centro - Potential Reach

106,885

49.6

17

24/7 Real Media**

161,100

74.7


42

Viacom Digital Network - Potential Reach

104,929

48.6

18

Microsoft Media Network US**

158,542

73.5


43

IB Local Network - Potential Reach

103,914

48.2

19

AdBrite**

156,955

72.8


44

Adify**

103,897

48.2

20

Digital Broadcasting Group (DBG) - Potential Reach

155,463

72.1


45

Undertone Networks**

102,921

47.7

21

Turn, Inc**

154,467

71.6


46

ITN Digital - Potential Reach

102,559

47.5

22

FOX Audience Network**

152,007

70.5


47

Cox Cross Media - Potential Reach

102,481

47.5

23

Collective Network**

147,639

68.4


48

Vibrant Media**

99,927

46.3

24

Tribal Fusion**

147,626

68.4


49

NCC Digital - Potential Reach

98,351

45.6

25

Traffic Marketplace**

146,193

67.8


50

Turner Network + Y! Partnership

95,004

44.0

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 78 percent of the 216 million Internet users in May.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network



comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.