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Hot Studio Partners with YourGardenShow.com for a Greener World
Jun 14, 2010 (03:06 PM EDT)


SAN FRANCISCO, June 14 /PRNewswire/ -- Hot Studio, a people-centered experience design company, played a major role in shaping YourGardenShow.com, the world's first social media platform dedicated to gardens and their cultivators.

Over the course of five months, Hot and Pivotal Labs, a leading San Francisco software developer, collaborated with Your Garden Show's husband and wife co-founders, Tom Finerty and Lisa Marini, who is a master gardener. The goal was to create a site that would bring gardening experts and novices together to expand the world's gardening community.

"Hot Studio started from scratch with us," said Finerty, who is also an Emmy Award-winning producer, "and built, brick by brick, a market savvy, easy-to-use, beautiful and intuitive website."

YourGardenShow.com, which launched this month, is a free site that allows its members to share their gardening activities and legacy through photos and videos while tracking their garden's progress and growth on their Garden log -- or "GLOG," a fun timeline journal developed exclusively for the site.

"What made this project so great," said Hot Studio CEO and Founder Maria Giudice, "was that we were able to bring to bear a wide range of the seasoned expertise we possess at Hot. Not only were we creating the site's experience design, but we were able to provide valuable business and brand strategy, too. We're proud to have had a hand in an endeavor to make our world a better place to live in."

About Hot Studio

Hot Studio, with offices in San Francisco and New York City, has been designing innovative, award-winning human experiences since founded in 1997. For more information visit http://www.hotstudio.com.

About YourGardenShow.com

Your Garden Show, headquartered in San Francisco, is the world's first social media platform dedicated to gardens and their cultivators. For more information, visit http://www.yourgardenshow.com.

SOURCE Hot Studio