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50 Lessons Publishes New Videos on Customer Relationships
Jun 11, 2010 (01:06 PM EDT)


Announces Release of 50 Lessons -- Harvard Business Press Book, Making Customers Matter

BOSTON, June 11 /PRNewswire/ -- 50 Lessons announces the publication of new video content from chief customer officers and other senior customer executives of such diverse companies as Oracle, Arizona Public Service Company, CHEP, GENCO Supply Chain Solutions, SumTotal Systems, Inc., and RBM Technologies.

The stories and lessons in this collection of videos provide valuable insights from personal experiences in building and maintaining relationships with customers and consumers that profit both the business and the customers. Key topics include how to engage your customers, how to listen to them and collaborate to develop innovative products and services, how to improve customer satisfaction, and how to differentiate your offering in the marketplace.

Rudy Vidal, President of Vidal Consulting Group, is among the executives featured in the new video lessons. "It was an honor to be asked to share some of my experiences. 50 Lessons has what I believe to be one of the greatest compilations of corporate knowledge anywhere," says Vidal, a customer strategist and loyalty expert. "Now that most products and industries are commoditized, appropriate customer strategies are the only way to create sustainable differentiation for our brands.  The more ideas we share, the better off we'll be."

50 Lessons and Harvard Business Press published several of the new lessons in volume twenty-two of the Lessons Learned book series, Making Customers Matter, available in selected bookstores and on Amazon.com.

About 50 Lessons

50 Lessons is a digital media company that produces, owns, and distributes the award-winning 50 Lessons library, the world's pre-eminent collection of multimedia insights from global business leaders. The library currently holds over 1,000 videos featuring more than 200 of the world's leading business executives, including Michael Dell, Shelly Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide, David Brandon, Chairman and CEO of Domino's Pizza, and Jeffrey Hayzlett, CMO of Eastman Kodak.

SOURCE 50 Lessons