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Over 15,000 Worldwide are now WhiteboardSelling
Jun 07, 2010 (11:06 AM EDT)


Datalink Becomes the Latest Company to Utilize WhiteboardSelling's Innovative Sales Effectiveness Solutions

WhiteboardSelling's practices have reached salespeople across the globe

SANTA CLARA, Calif., June 7 /PRNewswire/ -- WhiteboardSelling, a leading provider of sales effectiveness solutions, is pleased to announce it has successfully provided methodology and enablement to its latest customer, Datalink, a Minnesota-based company specializing in data center services and solutions. WhiteboardSelling was hired to create a communications platform for Datalink's expanded portfolio of services, solutions, and capabilities.

"I believe in visual storytelling and repetitive learning," said Suzanne Becker Gallagher, senior vice president of marketing at Datalink.  "We are very pleased with the adoption of WhiteboardSelling's approach to communicating value in business terms, and our employees have already begun showing early signs of success in whiteboarding the unique advantage of our solutions and services to high-level buyers in Fortune 500 organizations.  It is a real differentiator for us to easily be able to consistently communicate our value in a credible format."

In addition, Datalink opted to license WhiteboardSelling's whiteboard design, development, and certification software for one year to support training and go-to-market communications around specific solutions and services.

The Datalink enabling means more than 15,000 salespeople now have the skills to WhiteboardSell

In an effort to prevent "Death by PowerPoint," WhiteboardSelling provides clients with the tools, best practices and technology required to enable field personnel to communicate and demonstrate core business value propositions to c-level buyers in a confident, compelling and consistent fashion, all without the use of slides. Since its founding in 2007, WhiteboardSelling has enabled thousands of people who sell enterprise-class solutions and services into environments with educated buyers, long sales cycles, competitive markets and consultative sales processes.

"It was such a gratifying experience to work with Datalink's talented sales and engineering teams and to provide some hands-on best practices and practical techniques to help communicate an expanded suite of data center solutions and services," said Corey Sommers, co-founder and principal of WhiteboardSelling.  "Everyone has been very enthusiastic and eager to learn our methodology, and I have no doubt they will now go into the field and use whiteboarding to efficiently sell their services."

Sommers added that ultimately, WhiteboardSelling's goal is to certify that all Datalink field personnel can deliver the whiteboard in a 'real-world', 'live-fire' exercise that simulates an actual sales call.  The data gathered from this exercise can be used to generate a "sales skills inventory" and learning development plans.  

"It's not just about learning a whiteboard -- it's about sales culture change, and measurement through certification is an important part of it.  With the tool you can continually measure competency and retention of information," he said.

Following a WhiteboardSelling Enablement Symposium, companies are provided the option of licensing WhiteboardSelling's software so that the program may continue moving forward.

About WhiteboardSelling

WhiteboardSelling helps salespeople close more business by dramatically increasing their ability to deliver a compelling and consistent message to high-level audiences.  WhiteboardSelling's innovative solution for visual sales communications includes message development services, enabling and certification in the WhiteboardSelling methodology, and the WhiteboardSelling Workbench™, an online application for managing the WhiteboardSelling process, to deliver high-impact and lasting results for enterprise sales teams.  WhiteboardSelling has enabled more than 15,000 field personnel in over 20 countries to use visual storytelling in their sales process, including technology leaders such as Borland, Avnet Technology Solutions, CA, Blue Coat and Symantec.  WhiteboardSelling is a privately held company based in Austin, Texas.  For more information about WhiteboardSelling, please visit www.whiteboardselling.com.

About Datalink

A complete data center solutions and services provider for Fortune 500 and mid-tier enterprises, Datalink transforms data centers so they become more efficient, manageable and responsive to changing business needs. Datalink helps leverage and protect storage, server, and network investments with a focus on long-term value, offering a full lifecycle of services, from consulting and design to implementation, management and support. Datalink solutions span virtualization and consolidation, data storage and protection, advanced networks, and business continuity. Each delivers measurable performance gains and maximizes the business value of IT. For more information, call 800.448.6314 or visit www.datalink.com.

SOURCE WhiteboardSelling