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GoodTherapy.org and the Google Adwords Catapult: Google Features GoodTherapy.org in Their Economic Report
May 28, 2010 (04:05 PM EDT)
ANCHORAGE, Alaska, May 28 /PRNewswire/ --Despite events that have changed and hardened the American economy, businesses around the country are finding innovative ways to thrive off of newly developed resources to bolster American business. Google, the world’s largest online search engine, unveiled their annual “Google Economic Impact” report on Wednesday, May 26. The report outlines and describes Google’s contribution to American commerce and gives an overview of the funds contributed to the economy through advertising and charitable efforts. Google generated $54 billion of economic activity for American businesses, website publishers, and non-profits in 2009. The report identifies individual companies in each state that were significantly impacted by Google.
GoodTherapy.org, a leading online find a therapist search directory, was chosen as the featured business by Google for the state of Alaska. GoodTherapy.org was chosen by Google because of the substantial boost in growth and traffic the site received due to its participation in the Google Adwords program. Site founder Noah Rubinstein said “Adwords put us on the map. We’re now one of the two most popular therapist finder platforms in the world.” Google contributed more than $16 million to Alaska’s economy last year alone.
GoodTherapy.org spends heavily on Google Adwords in order to help the site rank highly in Google for all mental health related search results. This enables GoodTherapy.org to provide quality referrals for their members, as well as provide the highest-quality content for site visitors. Additionally, GoodTherapy.org receives over a million searches for therapists each month and provides thousands of qualified referrals for its members collectively. GoodTherapy.org recently was upgraded to Page Rank 7, which has helped it rank in the top positions in organic search results. Additionally, GoodTherapy.org recently launched a directory of Psychology Graduate Schools, to support the influx of students seeking advanced degrees in psychology and related mental health fields. GoodTherapy.org uses its position to provide resources that advocate for healthy and empowering psychotherapy, and maintains that therapy and counseling should be non-pathologizing and collaborative.