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Fund Managers, Others Ride Social Media Wave, Survey Finds
May 24, 2010 (04:05 PM EDT)
CHICAGO, May 24 /PRNewswire/ -- Even as social media platforms like blogging, Facebook, Twitter and LinkedIn experience phenomenal growth on a global scale, financial services professionals are making their own strides at tapping into their networking power – despite oft-cited concerns over running afoul of FINRA regulations over allowable communications.
Most of the respondents (82 percent) to a recent "spot" survey by Horizon Cash Management were at least somewhat familiar with social media; 55 percent using them both professionally as well as personally.
The survey base included hedge fund managers, financial services providers, managed futures funds professionals and other investors or brokers. Horizon Cash Management is a Chicago-based provider of independent asset management services to institutional investors.
The respondents provided information on their familiarity with social media and how they are used, professionally and personally. Among the findings:
"With financial companies considering new policies regarding the use of social media tools in the workplace, it will be interesting to see how these actions might affect what clearly is a familiar concept for a majority of those within the industry," said Pauline Modjeski, president of Horizon Cash Management.
An executive summary of this research can be obtained on the Horizon Web site (www.horizoncash.com/contact).
Horizon Cash Management, LLC (www.horizoncash.com) is an independent, SEC-registered investment advisory firm with a sole focus on providing cash management and liquidity management services to managed futures funds, hedge funds and institutional investors. For nearly 20 years, Chicago-based Horizon has helped clients preserve principal and optimize capital efficiency through customized portfolios that suit the individual needs of investors worldwide.
SOURCE Horizon Cash Management, LLC