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Unicorn Media Announces Support for VP8 Codec as Part of WebM
May 21, 2010 (08:05 AM EDT)


TEMPE, Ariz., May 21 /PRNewswire/ -- Unicorn Media, Inc., a leader in video workflow optimization technology, today announced it will provide support for the new container format for VP8 video, otherwise known as WebM, as part of its ongoing commitment to support the widest array of video delivery technology.

Part of the Media-as-a-Service™ solution, Unicorn Media's transcoding architecture currently supports virtually any codec or format for maximum flexibility. This dynamic architecture allows clients to choose the video output that best meets their business needs.  Unicorn's flexible transcoding technology enables play-out in additional formats such as Google's recently announced WebM project, an open video format and royalty-free codec that can run in HTML5 browsers without the need for a stand-alone player.

Unicorn's suite-of-services includes video management tools such as transcoding, content management and syndication, that make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to reach even more audiences. In addition, Unicorn's service offering also includes its patent-pending UMedia Analytics technology which provides real-time actionable information, giving clients the ability to truly understand their audience across multiple platforms, and make decisions that affect their bottom line.

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.  With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service™ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit:

SOURCE Unicorn Media, Inc.