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Campus Management's Chief Marketing Officer Receives CMO of the Year Award
May 19, 2010 (02:05 PM EDT)
Award Recognizes Senior Marketing Executives for Excellence in Their Field
BOCA RATON, Fla., May 19 /PRNewswire/ -- Campus Management Corp. announced today that Timothy S. Gilbert is the recipient of The Chief Marketing Officer Institute's 2010 CMO of the Year award. The CMO Institute created the award to recognize Chief Marketing Officers who demonstrate outstanding leadership across various disciplines of the marketing field during the prior year.
Nominees were evaluated across several categories of performance, including: market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their companies. Gilbert was selected as CMO of the Year in the category of small- to mid-sized organizations with revenues less than $250 million, based on detailed information about his achievements, which were reviewed by a distinguished panel of judges. This year's judges included: Jamie Cornell, CMO of Prudential Retirement; Dennis Dunlap, CEO of American Marketing Association; Tom Steenburgh, Associate Professor of Marketing at Harvard Business School; and Andrew Varga, CMO of Papa John's Pizza, among other notable thought leaders.
Speaking on behalf of the judges Dennis Dunlap, CEO of the American Marketing Association, noted of Gilbert's performance, "I was impressed with the fact that despite the economic pressures faced by institutions of higher education, the company was able to deliver its fourth straight year of double digit annual growth. Key to that performance was marketing's alignment with sales and account management for client acquisition and retention as they competed against well-established, Fortune 50 brands."
Exclusive interviews with each of the CMO of the Year finalist – in which they discuss the strategies and tactics they employed to achieve their success – are currently featured on CMO.com, a partner of The CMO Institute. Gilbert will be showcased in a future volume of The CMO Journal, published by The Chief Marketing Officer Institute.
"This year's winners represent precisely the type of leadership that brings credit to the marketing profession as a whole – and the type of leadership our organization hopes to foster and publicly recognize," says Bill Koleszar, Executive Director of The CMO Institute. We congratulate this year's recipients for a job well done and look forward to their involvement in selecting next year's recipients."
About Campus Management Corp.
More than 1,700 colleges, universities, foundations, and fundraising organizations in 35 countries rely upon Campus Management Corp® enterprise software products and services. Campus Management's CampusVue® Ecosystem is a fully integrated, centralized administrative and e-learning platform that unifies services, academic delivery, administrative management and reporting for a full range of public, private and proprietary postsecondary institutions.
Campus Management's award-winning student information system is used by more than 75 percent of the largest US-based proprietary career and online colleges. Additional offerings include fundraising software, financials, HR solutions, and Talisma® CRM, a leading Constituent Relationship Management (CRM) solution for Higher Education and a range of other industries. Campus Management employs associates worldwide, providing clients with a full range of consulting, implementation, support, training and integration services. For more information, visit www.campusmanagement.com.
About The Chief Marketing Officer Institute
Headquartered in Atlanta, The Chief Marketing Officer Institute is an industry association dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives. To learn more about The CMO Institute, access its online research library, and/or register for special announcements related to future volumes of The CMO Journal, please visit www.ChiefMarketingOfficer.com.
SOURCE Campus Management Corp.