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Grammy® Award-Winning Musician, Acclaimed Television and Film Actress, Label President, Author and Entrepreneur Queen Latifah to Host the Biggest Night in Entertainment
May 18, 2010 (01:05 PM EDT)


Multi-Award Winning A-Listers Diddy-Dirty Money, Trey Songz, Nicki Minaj and Drake to Grace the BET Awards '10 Stage

Jay-Z Leads the Pack with 5 Individual Nominations, Followed by Beyonce, Alicia Keys, Trey Songz and Melanie Fiona Tied With 4 Each

Pop Prince Justin Bieber Gets A Nod for Best New Artist, Newcomer Selena Gomez for the YoungStars Award and the Accomplished Zoe Saldana for Best Actress

NEW YORK, May 18 /PRNewswire/ -- BET Networks, a unit of Viacom (NYSE: VIA, VIA.B), today announced that entertainment superstar Queen Latifah has been tapped to host the tenth anniversary of the mega-hit, #1 rated awards show among African American viewers, the BET AWARDS. This much-anticipated special will broadcast LIVE from the historic Shrine Auditorium in Los Angeles on Sunday, June 27, 2010 at 8:00 P.M.* on BET and via live stream on BET.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

Continuing a tradition of honoring and showcasing the industry's hottest stars in music, sports and entertainment, BET AWARDS '10 is poised for another chart-topping night of never-before seen moments. Performances by Diddy-Dirty Money, Trey Songz, Nicki Minaj, Drake and more to light the stage. R&B superstar Trey Songz is featured in his very own reality series -- TREY SONGZ: MY MOMENT IN TIME -- premiering on BET Tuesday, June 29th at 10 P.M.* (with a sneak peek airing after the BET AWARDS on June 27th).

"We are thrilled that Queen Latifah is going to host the BET AWARDS '10," commented Stephen Hill, President of Music Programming and Specials, BET Networks. "Her versatility as a performer perfectly matches the dynamism of our show. This will be the perfect 10. Get ready for stirring performances, a surprise that will knock you out and massive quantities of fun; all helmed by 'The Queen.'"

One-woman entertainment conglomerate Queen Latifah is sure to reign supreme as host of this year's BET AWARDS '10. Blessed with style and substance, Queen Latifah is a Grammy® Award-winning musician, television and film actress, label president, author and entrepreneur. On January 4, 2006, she became the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame, has received rave reviews, an Oscar nomination for Best Supporting Actress for her portrayal as Mama Morton in Miramax's "Chicago" as well as a Golden Globe and SAG Award win for her heart wrenching role in "Life Support."

BET AWARDS '10 will recognize the achievements of artists, entertainers and athletes in 19 categories.  Front-runner Jay-Z gets 5 individual nominations across multiple categories: Best Male Hip Hop Artist, Best Collaboration, Video of the Year (for which he holds two nominations) and Viewer's Choice. Closely behind are Beyonce (Best Female R&B Artist, Best Collaboration, Video of the Year, Viewer's Choice), Alicia Keys (Best Female R&B Artist, Best Collaboration, Video of the Year, Viewer's Choice), Trey Songz (Best Male R&B Artist, Best Collaboration – 2, Viewer's Choice) and Melanie Fiona (Best Female R&B Artist, Best New Artist, Video of the Year, Centric Award) with 4 each.

Drake locks 3 individual nominations with an additional 3 for Young Money; similarly, Nicki Minaj has 2 individual nods as well as 3 for Young Money. Other multiple nominees include Rihanna, Fabolous, B.O.B., Maxwell and Monica. Teen heart throb Justin Bieber secures nomination for Best New Artist, Disney™ actress Selena Gomez for the YoungStars Award and "Avatar" star Zoe Saldana for Best Actress.

On the social media front, BET AWARDS '10 will focus on digital exclusives and interactivity. There will be a 106 & PARK Pre-Show performance that will live only on digital platforms. Internet users will be able to interact with the show through such features as:

  • "Shine a Light / Local Heroes," where the online audience can nominate someone who is making a difference in their community or the lives of others for an opportunity to be recognized in the BET AWARDS.
  • "You Talk, We Listen," a daily poll and dialogue about what our viewers would like to see in the 2010 BET AWARDS show.
  • "Who Rocked the Mic Award," where our viewers vote on the best performance from the show and the Award is presented in the 106 & PARK Post Show on Monday, June 28th.
  • "W3: Who What Wear," in which users check out the 360 degree view "COVERCAM" online to vote on the best dressed celebrity from our red carpet, and an award is presented during the fashion show airing Monday, June 28th.
  • "Ultimate Fan," where three contest finalists will travel to New York and appear on 106 & PARK to state their case for why they should be the BET Awards Ultimate Fan.  The Ultimate Fan winner will be determined by mobile votes and the grand prize package includes a 4 day/3 night trip for two to Los Angeles where he/she will co-present the Viewer's Choice award.

BET AWARDS '10 will also kick off MUSIC MATTERS, a multi-platform network initiative showcasing groundbreaking music and talent. This campaign will focus primarily on new acts that have the potential to be the next superstar, while also highlighting some established artists.

For nearly a decade the BET AWARDS has reigned as one of the highest rated and most memorable celebrations in entertainment, rivaling all top awards shows. Having escalated each year in industry influence, A-list celebrity nominations, attendance and one-of-a-kind performances, BET AWARDS has undoubtedly established itself as the hottest ticket on television.

For last year's awards show, a record-setting number of fans tuned-in to watch what turned out to be an emotional memorial to The King of Pop, Michael Jackson. In other years, top moments like the surprise tribute performance to Al Green by Maxwell and the reuniting of legendary female R&B groups TLC, En Vogue and SWV kept viewers on the edge of their seats, along with Michael Jackson's surprise appearance during James Brown's tribute; Rick James in his final duet with Teena Marie; Will Smith presenting Muhammad Ali with the first-ever Humanitarian Award; Prince onstage backing Chaka Khan; Stevie Wonder, Yolanda Adams and India.Arie in a powerhouse tribute to Rufus' first lady of funk; Destiny's Child's steamy lap dance; and the unforgettable reunion of one of hip hop's most beloved trios, The Fugees.

BET has once again teamed with Cossette Productions, the famed producers of the GRAMMY® Awards and the nine record-setting BET AWARDS shows, to handle production of the telecast.  Stephen Hill, President, Music Programming and Specials, BET Networks, along with Lynne Harris-Taylor, Vice President of Specials, BET Networks, will executive produce the telecast.  

For continuous BET AWARDS '10 updates, including live streaming details for the show, please visit: http://www.bet.com/betawards. Additionally, stay on the pulse of any and everything relating to the BET AWARDS '10 through our Twitter page at www.twitter.com/BETAWARDS (hash tag: #BETAWARDS) and Facebook fan page at www.facebook.com/TheBETAwards.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

BET AWARDS '10

NOMINEES AND CATEGORIES



Best Female R&B Artist

Best Male R&B Artist

Beyonce

Chris Brown

Mary J. Blige

Raheem DeVaughn

Melanie Fiona

Maxwell

Alicia Keys

Trey Songz

Rihanna

Usher



Best Female Hip Hop Artist

Best Male Hip Hop Artist

Ester Dean

B.o.B.

Lil Kim

Drake

Nicki Minaj

Fabolous

Rasheeda

Jay-Z

Trina

Ludacris



Best New Artist

Best Gospel

Justin Bieber

The Anointed Pace Sisters

Melanie Fiona

Kirk Franklin Presents Artists United For Haiti

Nicki Minaj

Tamela Mann

Wale

Marvin Sapp

Young Money

Vickie Winans



Best Group

Best Collaboration

Black Eyed Peas

Beyonce f/ Lady Gaga – Video Phone

Clipse

B.o.B. f/ Bruno Mars – Nothin' On You

Diddy-Dirty Money

Drake & Trey Songz – Successful

New Boyz

Drake f/ Lil Wayne, Kanye West & Eminem – Forever

Young Money

Jay-Z & Alicia Keys – Empire State of Mind


Trey Songz f/ Fabolous – Say Aah



Video Director of the Year

Video of the Year

Benny Boom

Beyonce f/ Lady Gaga – Video Phone

Gil Green

B.o.B. f/ Bruno Mars – Nothin' On You

Anthony Mandler

Melanie Fiona – It Kills Me

Chris Robinson

Jay-Z & Alicia Keys – Empire State of Mind

Hype Williams

Jay-Z, Rihanna & Kanye West – Run This Town





Best Actress

Best Actor

Taraji P. Henson

Quinton Aaron

Regina King

Don Cheadle

Mo'Nique

Idris Elba

Zoe Saldana

Jamie Foxx

Gabourey Sidibe

Denzel Washington



Best Movie

YoungStars Award

Avatar

Selena Gomez

Law Abiding Citizen

Lil JJ

Michael Jackson's This Is It

Keke Palmer

Precious: Based on the Novel 'Push' by Sapphire

Willow Smith

The Blindside

Tyler James Williams



Subway Sportswoman of the Year

Subway Sportsman of the Year

Tamika Catchings

Carmelo Anthony

Vanessa James

Usain Bolt

Candace Parker

Kobe Bryant

Serena Williams

LeBron James

Venus Williams

Tiger Woods



Viewer's Choice


Beyonce – Sweet Dreams


Jay-Z & Alicia Keys – Empire State of Mind


Monica – Everything To Me


Rihanna f/ Young Jeezy – Hard


Trey Songz f/ Fabolous – Say Aah


Young Money (Lil Wayne, Gudda Gudda, Nicki Minaj, Jae Millz, Drake, Tyga) f/ Lloyd – Bedrock




Best International Act

Centric Award

Kojo Antwi (Ghana)

Melanie Fiona

Chipmunk (UK)

Maxwell

Dizzee Rascal (UK)

Chrisette Michele

Estelle (UK)

Monica

Hip Hop Pantsula (HHP) (South Africa)

Sade

K'NAAN (Somalia)


M.I. (Nigeria)


P-Square (Nigeria)


Corinne Bailey Rae (UK)


Sade (UK)






SOURCE BET Networks