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New Online TV Show Showcases Cutting-Edge Marketing
May 18, 2010 (04:05 PM EDT)
BOSTON and LOS ANGELES, May 18 /PRNewswire/ -- A groundbreaking, new internet program series, "The College of Marketing Knowledge" will feature interviews with prominent CEOs and corporate leaders who have pioneered the use of new media and employed effective marketing techniques to grow their businesses. "The College of Marketing Knowledge" is produced and presented by Blue Wave Marketing & Promotions, a marketing and production firm headquartered in Boston. The episodes are hosted by John Moran, CEO of Blue Wave, a leading marketing and business expert.
The premiere program profiles John Cini, president of High Output, New England's leading supplier to the broadcast, entertainment and event industries. High Output's clients include industry leaders such as Lockheed Martin, Staples, Hasbro, and Haemonetics, along with various broadcast television, movies, and marketing production firms.
"We have grown from a small business into a major supplier. We were involved with the Cameron Diaz and Tom Cruise project 'Night and Day' filmed in Boston and in every White House project in New England over the past ten years," said president John Cini. High Output also provides the equipment for the Lifetime series "Army Wives." Cini offers viewers his insight about the effective marketing practices he has used to develop his business.
"'The College of Marketing Knowledge' provides a behind-the-scenes look into these leading businesses, along with commentary from marketing experts," said Blue Wave's Moran. "We are providing insight into these marketing successes in the hope that people will be inspired and motivated."
Upcoming episodes feature interviews with Brian Halligan, CEO and Founder of Hubspot, the nation's leading inbound marketing software company and Greg Selkoe, CEO and Founder of Karmaloop, the world's top online retailer of street fashion. Each free "College of Marketing Knowledge" episode ranges from six to 12 minutes in length and will air twice a month online.
"The College of Marketing Knowledge" can be accessed for free at http://www.bluewavemarketing.com/marketingnews/index.htm.
Blue Wave Marketing & Promotions (www.bluewavemarketing.com) is a creative integrated marketing firm based in Boston, MA, with a West Coast division in Santa Barbara, CA. Blue Wave's clients include 7-Eleven, Kronos, Staples, Red Bull, Fujifilm, EMC, The United Way, among other industry leaders. Blue Wave's integrated service offerings include: Event Marketing, Video Production, Online and Interactive Media, Promotional Products, Strategy and Market Research, and Integrated Solutions.
SOURCE Blue Wave Marketing & Promotions