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Nurse-Family Partnership Viral Facebook Campaign Gains More Than One Million Users in Only One Day
May 06, 2010 (03:05 PM EDT)
'Flowers for Moms' Application Drives Awareness for National Non-Profit
DENVER, May 6 /PRNewswire/ -- Nurse-Family Partnership® (NFP), a national, evidence-based public health program that helps improve the lives of low-income, first-time mothers and their babies, today announced the burgeoning success of its viral Facebook campaign. In about one week, NFP has reached more than 3 million people – gaining over a million in a single day – with an application powered by Burns Marketing Communications.
With modest public brand awareness, despite its national presence and strong governmental support, NFP engaged Burns Marketing, a leading Colorado marketing firm, to develop a social media campaign to help spread NFP's message. The result is a custom Facebook application called "Flowers for Moms" that enables users simply to honor all the moms in their lives by sending them a virtual bouquet of flowers.
"Flowers for Moms" has virally gathered more than 3 million users and nearly 17,000 fans. Strategically published just prior to Mother's Day, it is expected that the user numbers will increase significantly approaching this Sunday, May 9. NFP is also seeing accelerated growth in "likes" on their Facebook page and visits to their website.
"We are thrilled by the overwhelming response to 'Flowers for Moms,'" says Lauren Baker, chief marketing and communications officer for NFP, "We challenged Burns Marketing to help us spread our organization's positive message by sharing with all moms how important and appreciated they are. The results on Facebook have far exceeded our expectations. We are excited to see how far this application reaches."
About Nurse-Family Partnership
Headquartered in Denver, Colorado, the Nurse-Family Partnership National Service Office is committed to producing enduring improvements in the health and well being of low-income, first-time parents and their children by helping communities implement and sustain an evidence-based public health program of home visiting by registered nurses. Randomized, controlled trials conducted over 30 years demonstrate multi-generational outcomes that benefit society economically and reduce long-term social service expenditures.
About Burns Marketing Communications
Established in 1972 and based in northern Colorado, Burns Marketing Communications is a full-service marketing communications firm providing strategic marketing, creative services, social media campaigns, public relations programs, and interactive development for local, national, and international clients.
SOURCE Nurse-Family Partnership