Press Releases

Unedited news and product information from vendors.

Industry Veteran Roger Harvey, Former COO of Crunch Fitness International, Joins the Technique Fitness, Inc.'s Board of Advisors
Apr 20, 2010 (03:04 PM EDT)


CHERRY HILL, N.J., April 20 /PRNewswire/ -- Technique Fitness, Inc., a leader in online fitness management, announced today that industry veteran Roger Harvey has joined the company's Board of Advisors to spearhead its fitness center personal training management initiative, which is branded as Technique Fitness "Gym Management Solution" or "GMS™."

"Fitness centers are always looking for ways to improve operational efficiency and increase revenue," said Adam Stokar, Technique Fitness' Chief Information Technology Officer.  "Our solution not only achieves these goals, but also allows clubs to improve new member acquisition and existing member satisfaction.  Roger is the ideal person to drive this initiative, as he has hands-on experience in managing multi-location clubs with an extremely successful personal training business, and he has a great intuitive feel for what club operators are looking for."

A graduate of the University of Michigan's School of Kinesiology, Harvey has extensive fitness industry experience, including serving more than 12 years as the COO at Crunch Fitness, and several more as both a gym owner and independent management consultant.

"Over the course of the last 19 years, I've been fortunate enough to have a first-hand look at a lot of new industry innovations," stated Roger.  "I'm confident that the product that Technique Fitness is bringing to the market is a true game-changer – it is something that can help every gym.  I'm very excited to have this opportunity to play a key role in a company that is going to alter the way the fitness industry operates for years to come."

Technique Fitness' core product, Technique Fitness Online™, is an interactive fitness management website which syncs and interfaces with a variety of mobile technology, including iPhones and Apple's newly released iPad, delivering customized fitness routines and results management to direct users.  Technique Fitness GMS enables fitness centers to electronically and interactively create and deploy routines, manage personal training schedules, improve overall member communication and extend personal training services deeper into their client base.

Technique Fitness will be exhibiting at the Club Industry East show at the Jacob Javitz Center in NYC in early May.  Please stop by booth 519 and say hello to Roger.  For more information, please contact Stephen Esposito at 856-625-6780 or visit us online at www.techniquefitness.com.

*(LOGO: Send2Press.com/mediaboom/10-0420-technique_72dpi.jpg)

This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com

SOURCE Technique Fitness, Inc.