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Jean Dousset Celebrity Engagement Ring Designer Launches Try Before You Buy Site
Apr 07, 2010 (04:04 PM EDT)

LOS ANGELES, April 7 /PRNewswire/ -- Jean Dousset, designer of Eva Longoria-Parker and Academy Award nominee Amy Adams' engagement rings, has launched a revolutionary website on April 7th, 2010. The site,, will allow consumers to shop for, and try on, a unique "Replica" of their handcrafted engagement ring from the comfort of their home, before they buy online.

"Since not everyone can come to my atelier in Beverly Hills, I invite the world to visit, where I can personally walk them through the process of designing their dream engagement ring. Our clients will have the unprecedented opportunity to try their favorite design at home to appreciate the look and feel of the ring before they decide to buy it online", says Jean Dousset.

Via videos in each section, a client is lead through the 5-step design process by Dousset himself. The first step is to select a cut of diamond. All of the most popular cuts are available, ranging from the classic Round Brilliant to the romantic Cushion cut.

The second step is selecting a setting. Seven choices will be available at the time of the launch, ranging from the EVA, a micropave band with pave diamond bezel, to the NINA, a classic 4-prong setting. Based on his countless years of designing engagement rings, Dousset believes that every woman knows exactly what she wants: "I have created seven distinct engagement ring designs for every woman's taste and lifestyle. Each style is also available with any of our featured cuts of diamond, satiating any woman's desires."

The third step is to select a budget for the ring. This produces options for and leads directly to step four, the diamond and metal selection. Based on budget parameters, the client is presented with 3 GIA-certified diamonds from which to choose. Each diamond is personally examined by Dousset to ensure that its quality meets the standards of the collection. The client is then asked to select the metal for their setting, either Platinum or 18k white gold.

The fifth, and most unique, step is the Replica. Upon completing the design of their ring, a client is asked if they would like to purchase a replica of their newly-designed creation. The client will receive an exact replica of their ring in 14K white gold and high-polish, simulated diamonds delivered in 3 business days. The fee for the Replica, starting at $289, is absorbed into the total cost of the ring should the client move forward with the purchase.

For those who are in need of a 'travel ring' or if a Platinum diamond ring is not within their current means, the Replica is available for purchase to any client who builds their dream ring on the site.

For the customer whose busy life or geographic location prevents them from the luxury shopping experience they desire, will allow unprecedented access to the high end engagement ring market. The stylish site will convey a feel of personal attention and provide a secure online environment, staples which luxury consumers have come to expect in this new age of high end e-commerce.

Jean Dousset, born in Paris in 1971, is the great-great grandson of Louis Cartier. Having spent the early part of his career working for famed Place Vendome jewelry houses, Dousset developed an eye and passion for designing fine jewelry. In 2005, Jean founded his own company, Jean Dousset Diamonds, allowing him to present his own collections and work privately with celebrities and high jewelry connoisseurs alike. Known for his timeless, sophisticated and ultra feminine aesthetic, his designs can be seen on notable actresses including Eva Longoria Parker and Amy Adams. Operations are based in Beverly Hills, California, and the site will officially launch on April 7th, 2010.

The site, , was designed by Diamond Graphics, Los Angeles.

SOURCE Jean Dousset