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MicroStrategy Offers Interactive Reports and Dashboards on the New Apple iPad
Apr 02, 2010 (06:04 PM EDT)

MCLEAN, Va., April 2 /PRNewswire-FirstCall/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that MicroStrategy offers interactive reporting and analysis directly on the Apple® iPad™.  With MicroStrategy, iPad users can seamlessly access MicroStrategy-based reports, business charts, and information dashboards at their convenience.

MicroStrategy software enables companies to report, analyze, and monitor the data stored across their enterprises to reveal trends and insights to make better business decisions. MicroStrategy's reporting platform is designed for business user productivity, with an intuitive, user-friendly Web interface. With actionable information from MicroStrategy-based reports and dashboards, organizations can better serve customers, improve operational efficiencies, identify new sales opportunities, and make analytically-based decisions.

With MicroStrategy and iPad, mobile BI users can access important information where and when they need it.

  • A pharmaceutical salesperson can analyze the latest market share reports, prescription sales, and inventory data while travelling to a sales call.
  • A manufacturing rep can access inventory and production metrics while visiting a supplier to ensure materials are shipped on time.
  • A sales executive can review sales performance versus corporate targets before meeting with the international sales team.
  • A store manager can check a dashboard to see what is selling and not selling to support inventory discussions at the corporate office.

With iPad's responsive touch screen, users can easily interact with MicroStrategy reports and dashboards by intuitively sorting, pivoting, filtering, and drilling for deeper insights. MicroStrategy reports and dashboards do not need to be reformatted for viewing on the iPad, giving users seamless access to the same business information that they see on their desktop computers. MicroStrategy's robust security model and advanced user personalization ensures that users only see the data that is relevant to their security level.  

In addition to the Apple iPad, MicroStrategy also offers mobile BI capabilities for the Apple iPhone, the BlackBerry smartphone, and the Amazon Kindle DX.  Mobile Intelligence applications demand faster performance and serve larger user populations than traditional wired Internet applications. MicroStrategy's architecture is engineered to provide the speed and performance required by customers using business intelligence on a mobile device.

"With the accelerating growth of mobile devices, we anticipate a dramatic shift in the way BI users will access and interact with their data," said Sanju Bansal, MicroStrategy COO. "The MicroStrategy platform is well-suited for this heightened level of usage and the richness of the mobile interface. We are delighted to support yet another information touchpoint for our customers through the availability of MicroStrategy BI on the iPad."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website, More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

Apple and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.



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SOURCE MicroStrategy Incorporated