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Zeta Interactive Announces Enhancements to Zeta Buzz Technology
Apr 02, 2010 (02:04 PM EDT)


Leading interactive marketing adds new features to social media mining platform

NEW YORK, April 2 /PRNewswire/ -- Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced that it has added enhanced features and functionality to its Zeta Buzz social media mining tool.

Zeta Buzz is a Web-based, user-driven social media mining tool that instantly taps into hundreds of millions of blogs, message boards and online communities, providing insight on the consumer trends and opinions that help drive their behaviors.  The platform provides marketers real-time insight into how a brand, competitors, product or industry is perceived across the social Internet.  In addition to garnering customer intelligence, leveraging such insight can help guide marketing and messaging strategies to ensure they resonate with audiences as well as avert PR disasters by identifying and addressing consumer concerns before they become mainstream.  

The newly upgraded Zeta Buzz platform is an even more indispensable tool for marketers to gain the comprehensive insight and data they need to help shape their social media and marketing strategies.  Zeta Buzz has become a household name in the media, and has been included in news stories by leading business, trade and broadcast media outlets throughout the world, including the Wall Street Journal, The New York Times, CNBC, Fox Business, Fortune, BusinessWeek, Advertising Age, Brandweek, USA Today, and hundreds of others.  

In the new Zeta Buzz platform are all of the same features and functionalities that the original tool has been recognized for, along with some brand new upgrades, such as:

  • Twitter and online video mining capabilities: The new Zeta Buzz platform will mine hundreds of millions of Tweets and online video posts in real-time, measuring both the volume of posts that a given subject is receiving, as well as the tone of those posts. The new tool will also be able to breakdown searches by their medium, so users can analyze how the volume and tone that a given subject is receiving on one medium stacks up to its performance on another medium.
  • International social media mining: Zeta Buzz will now have the ability to monitor millions of international and foreign language social media sites. The new technology can analyze more than 20 different foreign languages, including Spanish, French, German, Italian, Russian, and many others.
  • Neutral tone functionality: In addition to measuring for positive and negative buzz, the new Zeta Buzz platform will also include an upgraded intelligence feature that can detect if a given post is neutral in tone.

"We have added the enhanced features to our Zeta Buzz technology to accommodate the growing interests of our clients and our partners in the media, who have relied on our tool to provide them with the most accurate and thorough buzz mining analysis for the past several years," said Al DiGuido, CEO of Zeta Interactive. "With the new features available on Zeta Buzz, we have created a truly comprehensive technology that enables marketers to use this social media data and analysis in order to craft and execute their social media and overall marketing strategies."

This announcement continues to build on the momentum Zeta Interactive has achieved over the past year. The agency has expanded its client roster by more than 50 leading customers across the world in the past year alone, and increased its staff to over 300 employees.  The company also achieved the prestigious recognition from Forrester Research as a leader in the email marketing sector.

For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more.  The company has been named among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies by Advertising Age.   It is also recognized as an email marketing Leader by Forrester Research.

A leading provider of integrated, interactive services, Zeta Interactive helps marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs.  The company's specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently—by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels.  The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, and India. The company serves more than 200 clients currently, including such world-class companies as Live Nation and Sony Electronics Inc.  For more information please visit: www.zetainteractive.com.  

SOURCE Zeta Interactive