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Saffronart Spring Online Auction of Fine Jewels Presents a Range of Rare and Exquisite Pieces
Mar 31, 2010 (05:03 PM EDT)


Celebrates Saffronart's 10th Anniversary

April 7th & 8th , 2010

NEW YORK, March 31 /PRNewswire/ -- Saffronart, the world's largest online fine-art auction house, announces its Spring Online Auction of Fine Jewels to be held on April 7th and 8th, 2010.

The exclusive collection comprises 203 lots of both traditional and contemporary pieces of Indian jewelry. The auction has an aggregate estimate of $2.1 - $2.4 million.

Marking Saffronart's 10th anniversary, the auction highlights India's rich jewelry heritage and place in today's contemporary jewelry markets. The collection represents a synthesis of traditional aesthetics and sophisticated craftsmanship. Many pieces have drawn inspiration from traditional Indian motifs, designs and aesthetics.

Highlights of the auction include signed pieces by Indian designers and international jewelry houses, gemstone studded suites, unique men's accessories, and a selection of exceptional timepieces and accessories.

Besides offering an innovative online platform, Saffronart has pioneered a mobile bidding application that empowers collectors to bid for pieces from their mobile phones. Successfully debuting in September 2009 with almost all the features of regular online bidding, it allows clients to monitor auctions, bid on lots and check auction results at their leisure. Collectors may place bids at Saffronart's website www.saffronart.com, or via Saffronart's proprietary Blackberry and iPhone mobile applications.

President and Co-founder of Saffronart, Minal Vazirani says, "Saffronart's unique online platform is slowly but surely changing the way in which people approach and transact on jewelry. Through our transparent and informative website, the jewelry trade, collectors and buyers have unprecedented access to prices and a wide range of information on pieces, techniques and designers."

"This auction catalogue highlights the confluence of India's rich aesthetic legacies with current developments in jewelry design...From Colombian emeralds and natural pearls to rare period pieces and one-of-a-kind jeweled objects, our Spring Online Auction presents a appealing range of lots," Vazirani added.

Saffronart is the only auction house dealing in fine jewelry in India. Purchasing at Saffronart ensures access to published prices, certificates for individual stones where applicable, multiple images of each piece, histories of pieces, designers, and information on traditional techniques. The Spring Online Auction of Fine Jewels 2010 will be accompanied by an illustrated catalogue and exclusive private viewings in New Delhi, Mumbai and New York.

Media Contact:

Robin Davis, The Townsend Group

Tel: 1-(203) 622-1334 or RobinDavis@TownsendGroupMedia.com



SOURCE Saffronart