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DECISIVE Launches New Multimedia and Ford Sweepstakes Campaign
Mar 30, 2010 (04:03 PM EDT)
LANDOVER, Md., March 30 /PRNewswire/ -- DECISIVE Media has launched a comprehensive multimedia platform to provide culturally relevant news and information to minority consumers to help them make decisions on products and services.
The launch of the new Web site www.decisivemagazine.com kicks off with sponsorship from Ford Motor Company (www.FordUrban.com), including a chance to win a vacation to a Caribbean island for two. Ford is launching this multimedia campaign in partnership with DECISIVE to target African Americans who are currently in the market to purchase a new vehicle. Visit the Web site to learn more about the Caribbean Sweepstakes.
DECISIVE Media incorporates a variety of communication methods, including targeted lists, national print and online digital magazines, e-newsletters, an interactive Web site, social media, and video content. The newly redesigned Web site allows optimum searches for products and services, including vehicles, travel, business, entertainment, health & fitness, and fine dining.
DECISIVE magazine's tagline is the "Best Source for Cultural and Consumer News." According to Randi Payton, founder of DECISIVE Media, "Consumers are spending less these days, and they're also spending smarter and doing more research to make buying decisions."
DECISIVE is distributed as an insert in newspapers around the country, online digitally, and at major cultural events. Currently, subscriptions to the digital magazines are free. A newsstand edition will launch later this year.
The ultimate goal of DECISIVE is to enable readers to be more "decisive" during these uncertain economic times. "You can count on us to be as thorough in those new areas as we have been and will continue to be in the automotive arena," said Lyndon Conrad Bell, editor-in-chief of DECISIVE Media.
SOURCE DECISIVE Media