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Unedited news and product information from vendors. to Launch Interactive Rent-To-Buy Marketplace
Mar 29, 2010 (04:03 PM EDT)

- Site to Offer Consumers Immediate Access to Essential and Luxury Items in a Variety of Industries -

NEW YORK, March 29 /PRNewswire/ -- (formerly Automoti Group) announced today the April 2nd beta launch of its "rent-to-buy" interactive marketplace, serving as a single destination for consumers looking to forgo borrowing money for major essential and/or luxury purchases and instead apply the rental of those items as a down payment towards their future purchase. 

The site was developed by Moti Kahana following the sale of his previous Automoti assets to Hertz, one of the best-known names in the rental space.  Offering a preview of the multifaceted Rent2Buy marketplace, Hertz Rent2Buy marries the Company's first-rate fleet of cars and fantastic customer service with unmatched technology in order to make executing and managing rent-to-buy transactions seamless.

Following next month's launch, will enable individuals to "try before they buy" big ticket purchases ranging from real estate and boats to designer fashions and jewelry. The site will essentially serve as an aggregator to bringing an eclectic mix of brands offering the rent-to-buy option to a one-stop shop for consumers.

Already popular among furniture and appliance sales, the rent-to-buy concept is especially appealing in today's economically trying times, providing consumers with the products they need without the financial strain caused by an immediate or credited purchase.

"We are thrilled to introduce this concept to the online retail marketplace allowing consumers to 'test drive' virtually anything in the marketplace today," says CEO of, Moti Kahana. "We saw tremendous success when Hertz applied our business model to the car rental space and we look forward to leveraging that to other industries which showcase a demand for the rent-to-buy option."

Included among the various non-automotive categories to initially be offered are furniture, jewelry, real estate, and others.

Founded in 2007, (formerly Automoti Group) raises the bar for what a rent-to-buy marketplace should be. Utilizing its proprietary backend technology and virtual marketplace, the company enables retailers a hassle free means of creating additional revenue streams through the rent-to-own business model.