Unedited news and product information from vendors.
DDB Hosts Martin Lindstrom at Asian Market Effectiveness Festival
Mar 23, 2010 (05:03 PM EDT)
NEW YORK, March 23 /PRNewswire/ -- Continuing its ongoing commitment to raising the level of creativity and branding expertise within the advertising and communications community, DDB Group Asia Pacific is hosting Martin Lindstrom at this year's Asian Marketing Effectiveness Festival at the Shangri-la, Pudong, Shanghai, on March 24, 2010, at 10 a.m.
A New York Times and Wall Street Journal-ranked best-selling author, Martin Lindstrom is considered among the most respected branding experts of our time and was also named one of the world's 100 most influential people in 2009 TIME magazine.
John Zeigler, Chairman and CEO of DDB Group Asia Pacific, Japan and India, said: "For the past couple of years, we have been committed to hosting some of the most influential and thought-provoking commentators in our industry. Last year we brought Sir Ken Robinson, the leading thought leader on creativity and innovation, to Spikes Asia and I am pleased to have Martin Lindstrom join us this year."
Martin will be delivering the keynote address at the conference, presenting "The Buyology of an Amazing Idea." He will examine both what makes ideas stand out and, as important, how they are generated and executed in the real world. He will share insights drawn on his expertise in neuroscience and will highlight the concept of a "somatic marker" – the notion of how an idea can not only stand out but actually be memorized in consumers' brains.
"In the late 60's, our founder Bill Bernbach said, 'There will be a time when a logo is good and there will be a time when using a logo is the worst thing in the world you can do.' With his engaging, stimulating, thought-provoking presentation, Martin may indeed be able to explain why," Ziegler added.
DDB Asia Pacific is comprised of 21 offices in 14 countries across the Asia Pacific region. It offers a full range of marketing communications services including advertising, direct marketing, interactive, design, and sales promotion. DDB Asia Pacific is part of the DD Worldwide communications network.
DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. In 2009 DDB was named Global Network of the Year by Campaign magazine and Tribal DDB Digital Agency of the Year by Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).
SOURCE DDB Worldwide Communications Group Inc.