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Colliers Launches New Fonemine Technology to Market Commercial Properties
Mar 11, 2010 (05:03 PM EST)
SAN JOSE, Calif., March 11 /PRNewswire/ -- Colliers Parrish International, Inc. has recently launched Fonemine mobile marketing (www.fonemine.com), a powerful new technology focused on marketing commercial properties that targets mobile device users. The use of this dynamic mobile platform marks a new chapter into how commercial properties are marketed to prospective clients.
Fonemine allows prospective users and brokers to access a mobile web flyer by using listing-specific TEXT keywords that can be found on a property sign or other marketing communications. The content for this medium is optimized automatically for each mobile device and showcases property particulars, photographs and one-click call-to-action capabilities, including click-to-call agent, click-to-get-callback from agent, click-to-share and click-to-email listing brochure. The company chose the award-winning, patent-pending Fonemine mobile technology platform over other app-based platforms because it enables a wide array of turnkey mobile applications that work across all mobile networks and are compatible with over 5,000 handsets.
In addition, Fonemine has the capability to generate detailed reports that monitor activity for each listing such as the number of mobile web flyer requests, visits to the mobile web flyer (unique and total with auto-detection of mobile phone type), property photo slideshow visits, call-to-action requests and the number of times a listing is shared/emailed. There is also a lead-generation database of all customers who have expressed interest in receiving information. Don Reimann, Senior Vice President and Secretary for Colliers' San Jose office, commented, "Fonemine is an impressive advancement that furthers our ability to deliver property information with accuracy as well as speed."
Jagadish Bandhole, CEO and Founder of Fonemine, said, "The widespread adoption of mobile Internet, text messaging and applications for everyday use has emerged as a great opportunity for businesses to increase their communications with their customers. Fonemine is at the forefront of enabling businesses to go to market quickly and cost-effectively with innovative, engaging, interactive and measurable mobile applications for marketing, customer-care and commerce." Bandhole added that Fonemine has an attractive value proposition for businesses wanting to go mobile because its mobile applications can be easily deployed online, fully integrated with backend enterprise systems, and are cost-effective to manage and scale by businesses without making any costly, in-house IT investments.
Colliers launched its mobile marketing campaign on February 25, with approximately 35 Silicon Valley properties included in the initial phase. Colliers anticipates that it will soon have mobile campaigns on well over 100 of its Exclusive Listings once clients begin to see the benefits. Colliers Senior Managing Partner Jeff Fredericks spearheaded the initiative in partnership with Fonemine and says that "every one of our local listings has been fed into the Fonemine system already and the cost is low enough that any property we market is a potential candidate."
"This is a difficult market and we cannot simply wait for the phone to ring and the economy to get better," says Fredericks. "We have to work in this environment to provide as many tools for our brokers as possible and to be a conduit at many different levels for owners and users of commercial real estate so that we can match up their needs."
Colliers is one of the largest commercial real estate firms in the world with 480 offices in 62 countries in the Americas, Europe, the Middle East and Africa, and Greater Asia. Colliers International manages more than 1.1 billion square feet of commercial property and has revenue approaching $2.0 billion. Colliers International is a worldwide affiliation of independently owned and operated companies. Colliers Parrish International, Inc., dba Colliers International, is headquartered in San Jose and has 11 offices in California and Nevada.
SOURCE Colliers Parrish International, Inc.