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Chicago Automobile Trade Association Partners With Automotive Internet Media Inc.
Feb 18, 2010 (03:02 PM EST)
CHICAGO, Feb. 18 /PRNewswire-USNewswire/ -- Just in time for the 2010 Chicago Auto Show, the Chicago Automobile Trade Association (CATA) unveiled an all-new version of its highly acclaimed Web site, DriveChicago.com.
DriveChicago.com (www.drivechicago.com) is a free online portal provided to the CATA's new-car dealers designed to cultivate new- and used-vehicle shoppers, guide them through the selection process, and pass them to CATA member dealers. The new DriveChicago.com site features expanded content and tools to better help guide consumers through the car-shopping experience. The redesign incorporates new colors and graphics and completely new navigational tools. But the most important element is a site better optimized for search.
"Any statistics you read from all the industry studies indicate that consumers are using search engines to shop for new and used vehicles," said Kevin Mize, Chairman of the CATA. "With more and more online shoppers utilizing search engines, we felt it was necessary to amp up our SEO (Search Engine Optimization) game."
The CATA chose to partner with Automotive Internet Media Inc. (AIM), a local Chicago online marketing company.
"We are delighted to have a relationship with CATA and DriveChicago.com," said Tony French, president and a co-founder of AIM. "Despite a challenging economic environment, people are still purchasing new and used vehicles. Our goal with DriveChicago.com is to ensure they locate and purchase them from a new-car Chicagoland dealership."
"DriveChicago.com has been a local destination site since 2000. The goal of the redesign is about delivering more leads to the CATA members by developing the right SEO strategy," said AIM co-founder Michael McDonnell. "The process of SEO has changed and will continue to change. Buying keyword-rich domains, writing a few articles and tweaking the titles will no longer get you on the first page in search returns. What's important to understand about SEO is there are no constants, no absolutes. At AIM, we understand that SEO is a moving target, and our job is to continue to focus on the target."
More to come
Over the next few months DriveChicago.com will continue to deploy new tools and features to enhance the user experience. The visual and interactive design of the site will be monitored and changed based on the popularity of each application. Once a consumer finds the site, the key is to optimize the user experience.
About Chicago Automobile Trade Association
The CATA is the nation's oldest and largest metropolitan dealer association. The group has produced the annual Chicago Auto Show, now staged at McCormick Place, since 1935. The CATA's membership is comprised of about 575 new-car dealers and affiliated businesses.
About Automotive Internet Media Inc.
Automotive Internet Media Inc. (www.automotiveinternetmedia.com), headquartered in Chicago, is a premier integrated media and lead distribution company. AIM encompasses an integrated network of highly specialized consumer Web sites that leverage search engine optimization to drive online traffic and connect digital advertising with its clients' brand objectives. In only a short time, AIM is becoming a primary channel for automotive leads generated on the Internet. With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other properties.
SOURCE The Chicago Automobile Trade Association