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meetMoi Introduces White Label Mobile Dating with Time Out New York as Launch Partner
Feb 17, 2010 (06:02 PM EST)


meetMoi Now Offers Its Innovative Mobile Dating Platform as a White Label Service for Prominent Publishers, Interactive Communities, and Brands

NEW YORK, Feb. 17 /PRNewswire/ -- (http://www.myprgenie.com) -- meetMoi is pleased to announce the introduction of its white label service with the launch of TONY Singles, a partnership with Time Out New York. The innovative mobile and web-based dating service is powered by meetMoi and went live in conjunction with Time Out New York's Singles issue. The service is available both on the web at www.tonysingles.com and mobile web at m.tonysingles.com.

"As the leader in mobile dating, the introduction of a white label service marks an important partnership vehicle for meetMoi," said Alex Harrington, President of meetMoi. "We now provide a platform for prominent brands, publishers and communities to offer a differentiated and profitable brand extension in the form of a mobile dating service.  We are thrilled to have Time Out New York as our launch partner."

Time Out New York, one of the most popular arts and entertainment publications in the New York area, is also well known for delivering sex and dating editorial through print, online and mobile channels. Providing a dating service to complement this content was a logical and compelling brand extension. "Our sex and dating coverage always gets a lot of buzz, and we're excited to give our readers a great way to meet New York singles," said Marci Weisler, Digital Business Director for Time Out New York. "Mobile dating is an exciting and unique offering for our readers, and a great brand fit for Time Out New York. The tonysingles.com launch received a great reception, and we're looking forward to becoming a leading New York dating service."

meetMoi's white label solution makes it simple for any company to launch a mobile dating service to complement their existing services. The comprehensive package provided by meetMoi allows partners to bring a custom-branded dating service live within 30 days leveraging meetMoi's design and development infrastructure. Post-launch, meetMoi provides a powerful model for monetization, carrier integrated billing, and a dedicated customer service team to ensure the success of all white label services. Additionally, meetMoi's team of branding and marketing experts can advise partners on simple and effective marketing strategies.

About meetMoi:

meetMoi, the leading location-based mobile dating company in the United States, was founded in 2007 in New York City. meetMoi's dating service connects members to nearby singles using any mobile web-enabled phone. By leveraging location awareness and the real time communication channels available on mobile devices, meetMoi makes it easy for members to connect in person, avoiding the laborious and prolonged process of traditional interactive dating. meetMoi maintains its own branded dating service at www.meetmoi.com and provides white label services for major brands and communities. It is free to join the meetMoi community and create a profile, with premium service available for a monthly subscription fee.

To see press release go to http://myprgenie.com/4444

SOURCE meetMoi