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The Lube Center Chain of Automotive Service Centers Selects MediaTrac to Drive Customer Loyalty Through Savings with New Rewards Program
Feb 12, 2010 (01:02 PM EST)


LoyaltyTrac(R) Rewards Program Delivers Outstanding Value for Members

SAN RAMON, Calif., Feb. 12 /PRNewswire/ -- MediaTrac LLC today announced its new partnership with the TLC Corporate Inc. ("TLC"), a chain of sixteen automotive service, quick lube, and full service car wash/detail facilities in Maryland and Pennsylvania, to deliver a co-branded version of its LoyaltyTrac(R) Retention Marketing program. The new "Loyalty Club" program will reinforce TLC's appreciation of customers who rely on them for their ongoing vehicle care by providing valuable incentives to drivers who want to properly maintain their vehicles. The benefit for TLC is that they ensure customers remain loyal to their stores, thereby reducing attrition and increasing gross profits.

Hassle and Worry Free:

Customers can enroll, earn, and redeem points at all TLC locations. There are no membership forms, fees, or hassles to participate. LoyaltyTrac automatically tracks each purchase and notifies members when rewards are earned -- or they can visit their customized Member Portal where they can view and redeem rewards, print out special offer coupons, and manage their program preferences. Members start earning points the day they join.

The LoyaltyTrac system, through custom integration with the TLC's Point of Sale systems, will automatically enroll and credit members' accounts with points based on their purchase activities at each of their 16 locations. The system will even transfer previous credits earned under TLC's prior punch card promotions into the new and improved program. The solution for TLC is truly turn-key and frees its employees from the tedious (and often inaccurate) task of manual data entry.

Visit http://www.MyLoyaltyClub.com/locations for a complete list of participating locations and information on how to join.

Driving Home the Value -- and Savings:

TLC's Loyalty Club program is designed to provide more value to customers who choose The Lube Center, The Auto Spa, or The Auto Repair facilities to care for their vehicles.

"Regular care is important to protecting both the performance and resale value of a vehicle," says Cindy Burdette, Marketing Director for TLC. "With the LoyaltyTrac system, we'll be able to target our individual members with the right offers at the right time to keep their vehicles in top shape -- and save them money and hassle along the way."

The LoyaltyTrac platform provides the TLC with a modular, customizable loyalty program that meets both their current and future needs. Not only will LoyaltyTrac offer TLC new visibility into the purchasing stream of its customers at each location, but it will also allow them to segment and target them in ways that were never before possible.

"We're excited to provide TLC with the necessary tools to grow their business -- even in this difficult economy," said Jeff Shenk, Director of Operations for MediaTrac, LLC. "At the same time, we're giving their customers a more economical way to maintain their vehicle investment. It's a win-win for everyone."

About TLC Corporate Inc.

Entering their 23rd year, TLC Corporate Inc., headquartered in Frederick, Maryland, operates 16 vehicle maintenance and car wash facilities around Maryland and Pennsylvania. Serving more than 300,000 customers each year, The Lube Center, The Auto Spa, and The Auto Repairs are committed to the highest quality service and providing an exceptional experience for their customers. Visit http://www.tlc-corporate.com to learn more.

About MediaTrac LLC

Headquartered in San Ramon, California, MediaTrac LLC is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. Administering over five million individual rewards club memberships, MediaTrac(R) has retail clients throughout the US and Canada. Visit http://www.media-trac.com to learn more.



Contact:

Jeff Shenk, 925-415-1300, jeff@media-trac.com

Cindy Burdette, 301-668-1440, ceb@thelubecenter.com



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SOURCE MediaTrac LLC