Press Releases

Unedited news and product information from vendors.

Last-minute Valentine's Day Idea: Free E-Book of Classic Chocolate Available for Download from SBI Publishing
Feb 11, 2010 (05:02 PM EST)


CHICAGO, Feb. 11 /PRNewswire/ -- Just in time for Valentine's Day, a free e-book edition is available of the classic 17th century book Chocolate: or, An Indian Drinke by author and physician Antonio Colmenero de Ledesma.

This e-book is one in a series entitled Innovation Classics dedicated to collecting and publishing the best – or perhaps the underappreciated – innovation writing of the past. Chocolate can be downloaded at no charge from the website of SBI Publishing, a unit of STINSON Brand Innovation, http://www.stinsonbrandinnovation.com/ebooks/SBI_Chocolate.pdf .

From Valentine's Day to Halloween through to Christmas, chocolate is always there to celebrate a holiday. Back in the 1630s, Ledesma explained chocolate's role in health and wellness, as well as its history, culture and sensory pleasures. While we know now that overindulging leads to calorie concerns, the right amounts of the right kinds of chocolate can actually make one feel and even look better.

In his editor's introduction to Chocolate, Mark Stinson writes how the book relates to health, science and technology today. It goes on to say "Clinical research shows that eating chocolate and natural cocoa may improve vascular health, blood pressure, cognitive health, blood flow and skin health."

Stinson continues, "In this book, you come to appreciate chocolate well beyond the health and nutrition aspects. You understand the early fascination with chocolate that is now such a part of people's lifestyles, holding a special place in holidays and celebrations."

Giving the gift of chocolate has been associated with Valentine's Day for generations. During Valentine's week, consumers will buy more than 58 million pounds of chocolate candy, which equates to approximately $345 million in sales, according to Nielsen data.

The Innovation Classics series of e-books can be downloaded at no charge by visiting http://www.stinsonbrandinnovation.com/ebooks/SBI_Chocolate.pdf.

About STINSON Brand Innovation:

SBI Publishing is a unit of STINSON Brand Innovation, a global health, science, and technology brand consultancy. The firm provides proven tools that accelerate brands including StrategicGPS® strategy development, N-of-8® idea facilitation, ForwardFast® brand platform creation, and C.H.E.M.® design execution. STINSON is attracting global clients and collaborators for work on brands in research technology, diagnostics, medical devices, pharmaceuticals, integrated healthcare delivery, and patient advocacy. The consultancy is headquartered in Chicago with an office in Boise, along with partners in Istanbul, Mumbai, and Brussels. More information is on the firm's website at www.StinsonBrandInnovation.com

SOURCE STINSON Brand Innovation, Inc.