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Neustar to Host Executive Discussions and Take Part in GSMA Panels at Mobile World Congress 2010; Mobile Internet Solutions to be Showcased
Feb 10, 2010 (05:02 PM EST)


STERLING, Va., Feb. 10 /PRNewswire/ -- Neustar, Inc., a provider of innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world, announced today that it will host a series of discussions at Mobile World Congress 2010 in Barcelona, and that it also will take part in GSMA-moderated panel discussions regarding 2D Barcodes at the event.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090722/NSLOGO )

Mobile Internet solutions, 2D Barcodes, digital entertainment, RCS and mobile advertising will be areas of particular emphasis in Neustar's discussions; presenters will demonstrate the ways in which Neustar enables the mobilization and integration of the world's communications networks. At the GSMA panel discussions, Neustar representatives will join panels of marketing executives from mobile operators, global brands and leading agencies, all of whom will be discussing their interest in 2D Barcodes.

As mobile data continues to proliferate -- and as operators everywhere evolve their networks to advantaged architectures such as 3G, LTE, RCS and others -- Neustar is transforming its business models to meet mobile data needs. The company collaborates with its customers to address new opportunities for revenue creation, leveraging network assets and creating a simplified interoperability model on behalf of global operators.

The Neustar executive discussions listed below will take place at Neustar's chalet (The Fira, The Avenue, #AV78). The GSMA-moderated panel discussions listed below will take place at the GSMA Seminar Theatre, located inside App Planet.

Monday, 15 February -- Mobile Marketing/2D Barcodes (Neustar Executive Discussions)

  • 12:15 -- "Mobile Advertising with 2D Barcodes: Entertainment or Essential?"
  • 16:00 -- "Mobile Advertising with 2D Barcodes: Entertainment or Essential?"

Monday, 15 February – GSMA Panel Discussion

  • 09:00 - 10:30 -- "Mobile Codes"

Tuesday, 16 February – Mobile Messaging (Neustar Executive Discussions)

  • 12:15 -- "Why Take The RCS Risk?"
  • 16:00 -- "Why Take The RCS Risk?"

Tuesday, 16 February – GSMA Panel Discussion

  • 15:00 - 16:30 -- "Mobile Codes"

Wednesday, 17 February – Mobile IP (Neustar Executive Discussions)

  • 12:15 -- "Mobilizing The Internet: Simplify Your App Planet, Increase Your Revenues"
  • 16:00 -- "Mobilizing The Internet: Simplify Your App Planet, Increase Your Revenues"

About Neustar, Inc.

Neustar, Inc. solves complex communications challenges and provides market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. Visit Neustar online at www.neustar.biz.

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SOURCE Neustar, Inc.