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New Year, New Look, Same Hijinks: Introducing the New IGN.com
Dec 08, 2009 (04:12 PM EST)


SAN FRANCISCO, Dec. 8 /PRNewswire/ -- IGN today revealed a new version of its flagship site IGN.com, updated with a bold new layout and enhanced global navigation to extend its appeal and accessibility to attract the rapidly growing mainstream gaming audience.

With its premium content and expert editorial voice - combined with a sleek new look, updated functionality and killer video features - the "new" IGN enters 2010 at the top of its game, as the premier online destination for videogames content and the #1 site for guys 18-34.

"Fans have been coming to IGN for more than a decade to get top gaming information. These site updates will vastly improve the user experience for loyal repeat users and new users alike," said Peer Schneider, Publisher and SVP of Content for IGN.com. The site's redesign represents the latest move by IGN to broaden its appeal among the growing mainstream gaming audience.

Highlights of the new site include:

Eager to tap into IGN's highly-concentrated audience of guys 18-34, FOX's major motion picture AVATAR has signed on as the exclusive sponsor for IGN's redesign. IGN's content will also be extended offline: F.Y.E. retailers launched a major Holiday promotion with IGN, bringing IGN's top Holiday game recommendations to more than 700 stores nationwide and IGN's popular Holiday Buyer's Guide feature is set to make its television debut later this week.

These relationships represent the latest moves by IGN to extend its reach beyond the traditional core gamer to a more mainstream audience, offering premium content and relevant coverage for men.

IGN Entertainment, a unit of News Corporation, is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 47.5 million unique users worldwide in October 2009, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web's leading videogame information destinations. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.

CONTACT: Kris Sharbaugh of IGN Entertainment, +1-415-519-6526, ksharbaugh@ign.com

Web site: http://www.IGN.com/