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Hearst Magazines Digital Media Selects YuMe as Video Advertising Partner
Dec 07, 2009 (09:12 AM EST)


REDWOOD CITY, Calif., Dec. 7 /PRNewswire/ -- YuMe, the video advertising technology company, announced today that it has been selected byHearst Magazines Digital Media to help drive a new source of revenue using Hearst's highly engaging video content. YuMe will provide in-stream advertising across Hearst's extensive portfolio of web sites, including Cosmopolitan.com, GoodHousekeeping.com, RealBeauty.com and HarpersBazaar.com.

Hearst Magazines Digital Media will use YuMe's video advertising technology to ensure that video ad impressions from big name advertisers are paired against the most profitable and relevant premium content. With YuMe's ability to deliver high-impact ad units and advanced targeting capabilities, Hearst will maximize revenue generated by its video content. Through the partnership, YuMe will also expand the premium video content available in its women-focused audience channel.

"As the popularity and consumption of streaming video content continues to thrive, the digital team at Hearst is focused on helping its loyal advertisers take advantage of this engaging and dynamic communications medium," said Chuck Cordray, SVP and general manager of Hearst Magazines Digital Media. "With the help of YuMe's video ad technology, we're able to ensure that our visitors are presented with the most relevant advertising messages and that we realize maximum revenue opportunities across all of our online media properties."

"Hearst is one of the world's most established media companies with an extensive portfolio of some of the web's most respected sites," said Michael Mathieu, CEO of YuMe. "Advertisers want an effective way to take advantage of that audience and content, and YuMe is uniquely positioned to connect the two parties in a beneficial way."

YuMe recently announced partnerships with Ooyala, Autotrader.com and MSNBC.com, demonstrating the company's leadership position in the online video advertising space and continued success in helping the world's most reputable publishers monetize their streaming video advertising initiatives.

Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites, which serve the company's consumers and audience. The unit has launched, re-launched or acquired 25 Web sites and nine mobile sites for brands such as , , , and , as well as original digital properties such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; RealBeauty.com and MisQuinceMag.com. To round out its growing portfolio of interests for teens and women, Hearst Digital has acquired Q&A platform Answerology.com; the eCrush Network (eCRUSH.com, eSPIN.com), a teen social community; social shopping site Kaboodle.com, and RealAge.com, a consumer health site.

YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 65 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms -- Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

CONTACT: Julian McBride, +1-646-202-9755, yumeteam@horngroup.com, forYuMe; or Michael Volpatt of Larkin/Volpatt Communications, +1-415-692-0100,, for Hearst Magazines