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GameStop and Payless ShoeSource Announce Cross Promotional Offer for Added Savings This Holiday Shopping Season
Dec 02, 2009 (08:12 AM EST)


GRAPEVINE, Texas and TOPEKA, Kan., Dec. 2 /PRNewswire-FirstCall/ -- GameStop , the world's largest video game and entertainment software retailer, and Payless ShoeSource, the nation's leading specialty family footwear retailer, have partnered to offer shoppers added value during the holiday shopping season. The complementary retailers are offering cross-promotional register receipt coupons that customers will receive at checkout for additional savings at each retailers' stores.

Under the GameStop-Payless cross promotion, the additional savings at Payless begins today with GameStop register receipts generating a $5 off a purchase of $25 or more coupon offer redeemable Dec. 2 through Jan. 8, 2010, at all Payless stores in the U.S. and Puerto Rico as well as at Payless.com. Two additional GameStop offers will be generated on Payless register receipts through the holiday shopping season including "get the hottest new games for $19.99 when you trade-in two select games," through Dec. 6, as well as "2,500 game gifts for under $20" offered Dec. 7-28. For additional information on these GameStop offers visit GameStop.com.

"This holiday season our aim is to bring holiday joy to shoppers by allowing them to save now, feel good and Payless, and our cross-promotional offers with GameStop are well aligned with this holiday theme," said LuAnn Via, CEO for Payless ShoeSource. "GameStop is an amazing partner for a cross promotion at the holidays -- the bulk of the stores in both chains are located in close proximity, making it easy for shoppers to reap the added discounts we are offering. Plus, customers are out shopping for gifts for a variety of people and video games, entertainment software, shoes and accessories rank high on this year's wish list. At Payless, we've expanded our winter offering, including our accessory collection, and our stores are stocked with a huge array of affordable gift ideas and items to outfit the whole family for every type of holiday gathering -- from cozy boots for a sleigh ride to fabulous dress styles for the New Year's Eve special event."

Payless is on a mission to democratize fashion in footwear and accessories and that means making the latest styles and fashion trends available at a great value. Holiday accessories provide a fresh update to any holiday outfit and are ideal gift options for shoppers seeking to save money without sacrificing the season's style or the spirit of giving. Payless gift options are available for as little as $6 and on average under $15 and include such on-trend items as opaque and patterned tights, hard case wallets, wristlets, jewelry, legwarmers, convertible gloves, patterned scarves, handbags, totes and clutches. Payless also carries well-known brands like Dexter, Airwalk, Champion and the Zoe & Zac green shoe and accessory brand, among others, as well as designer labels such as Christian Siriano for Payless and Lela Rose for Payless.

"We are excited about this cross promotion with the iconic Payless brand for several reasons," said GameStop executive vice president merchandising and marketing Tony Bartel. "It allows both companies to reward their customers with valuable money-saving offers they can use during the holidays. It also allows GameStop and Payless to reach out to each others' customers to drive awareness of amazing gift ideas and offers they might not have otherwise considered."

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of second quarter 2009, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com .

Collective Brands, Inc. is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk(R), Dexter(R), Champion(R), Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, alice + olivia for Payless, Christian Siriano for Payless and STLP x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Sims(R), Lamar(R) and LTD(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

Web site: http://www.collectivebrands.com/ http://www.payless.com/