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Veriplace(R) Location Aggregation Platform Data Incorporated Into Microsoft Codename 'Dallas'
Nov 17, 2009 (01:11 PM EST)

LOS ANGELES, Nov. 17 /PRNewswire/ -- WaveMarket (, a leader in mobile location-based platforms and applications, today announced that real-time location data from its Veriplace Location Platform will be included in the Microsoft Codename "Dallas" information service announced at the Microsoft Professional Developers Conference (PDC) this week. Veriplace allows developers to remotely locate mobile devices while empowering end users with complete control of the privacy and security of their location information, which is never released to an application without the user's explicit permission.

WaveMarket's Veriplace Location Aggregation Platform, winner of Microsoft Corp.'s Mobile Incubation Week last month, enables developers of Web, mobile Web, SMS, and voice applications a simple way to remotely locate tens of millions of feature phones and smartphones across multiple carriers via Veriplace's direct connections into Tier One carrier networks. Veriplace already counts nearly 1,000 developer partners building successful location-aware services on the platform as the Veriplace developer community and Veriplace carrier coverage continue to grow rapidly.

"With Microsoft Codename 'Dallas,' we are providing companies an information service that allows easy and flexible access to wide variety of reference content and real-time data, like WaveMarket's Veriplace, which provides developers access to location data from tens of millions of mobile devices," said Ted Kumar, senior vice president of the Business Platform Division at Microsoft Corp. "WaveMarket's Veriplace Location Aggregation Platform for Microsoft Codename 'Dallas' is a perfect example of how a company can make it quick and seamless for developers to initiate cloud implementations."

"Veriplace enables developers to access remotely the location of tens of millions of devices using GPS, Triangulation, CellID, and even WiFi, all while protecting user privacy," said Tasso Roumeliotis, Founder and CEO, WaveMarket. "We're thrilled to be able to expose this rich data through the Windows Azure platform."

The Veriplace platform provides a single location API that eliminates the complexity of various location technologies, networks and devices. Furthermore, because the Veriplace platform leverages carrier location infrastructure, devices--both smartphones and feature phones--can be located indoors or outdoors using a variety of location technologies.

Developers who want to location-enable their Web, mobile Web, SMS, voice or mobile handset-based services can explore the Veriplace Location Platform content in the Microsoft Codename "Dallas" information service or directly on the developer website at HASH(0x2a9bc67d30) .

All product and company names herein may be trademarks of their registered owners.

WaveMarket Inc., headquartered in Emeryville, Calif., is a world leader in mobile location-based platform and services, offering a software product suite that includes both white-label application solutions and its industry-leading location aggregation platform, Veriplace(R). With more than a half-dozen commercial deployments in the United States, Canada, and Latin America, WaveMarket's white-label solutions include its industry-leading family finder, search, and asset tracker, and the Veriplace(R) Location Aggregation Platform, which provides powerful privacy and security systems to allow carriers to offer 3rd party developers location access without having to certify each application on a case-by-case basis. Marketing to brands and mobile carriers in the United States, Europe and Asia, WaveMarket's customers include top tier North American carriers AT&T, Sprint Nextel, Alltel, Bell Mobility, Aliant and MTS Allstream, Vivo in Brazil, and SK Telecom, South Korea's leading wireless carrier. Founded in 2000, the company is financed by a group that includes Draper Fisher Jurvetson, QUALCOMM Ventures, BlueRun Ventures (formerly Nokia Venture Partners), Intel Capital, and Mitsui Ventures. For more information, visit HASH(0x2a9bc6a9e0) .

Contact: Lora Friedrichsen Global Results Communications (GRC) +1 (949) 608-0276

CONTACT: Lora Friedrichsen of Global Results Communications (GRC),, , for WaveMarket Inc.

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