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PhotoWorks Re-Launches Web Site With All-New Look and Added Efficiency
Oct 26, 2009 (10:10 AM EDT)


CLEVELAND, Oct. 26 /PRNewswire-FirstCall/ -- PhotoWorks, an American Greetings Corp. company, has re-launched its Web site with a fresh look, enhanced navigation, and great new products. The popular site makes it easy for shoppers to personalize and create unique, high quality cards, books, calendars and other gifts with their favorite digital photos.

Consumers come to the site looking to capture a moment in time, and create a beautiful gift to commemorate it. The great product variety that shoppers have come to expect from PhotoWorks is uniquely accentuated with the creativity of American Greetings artists, and now new tools and a strategic re-organization make finding that perfect gift as simple as ever.

"Our consumers are looking for an easy way to make something that is truly unique, and the combination of American Greetings creativity and the personal touch of consumer's favorite photos offers the perfect solution," said Sally Babcock, senior vice president and general manager at PhotoWorks. "Now with the updates we have made, browsing for and creating these memorable gifts is even easier, and more enjoyable."

These updates required the skills of a cross-functional team willing to think outside the box to come up with solutions that would really enhance the experience for shoppers. To ensure success, the team utilized a variety of initiatives including usability testing, customer feedback, and an analysis of industry best practices to determine where improvements where needed.

Specific updates include improved navigation, a new search function to make finding products a snap, easier access to help, more robust merchandising to guide product selection, faster uploads, simplified photo sharing, streamlined ordering and much more.

In addition to the fresh look and increased efficiency, the site also features creative new products for shoppers to enjoy. With the holiday season right around the corner, original photo gifts are being introduced that are perfect for any recipient. Highlights include an exclusive collection of Papyrus photo cards, featuring elegant designs from the popular greeting card brand, along with new photo books, calendars, holiday cards, coffee mugs, mouse pads, cutting boards and more.

To view the refreshed site and check out the new products visit www.photoworks.com .

For more than 100 years, American Greetings Corporation http://corporate.americangreetings.com has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit .

CONTACT: Frank Cirillo of American Greetings Corporation, +1-216-252-7300 frank.cirillo@amgreetings.comx4806,

Web site: http://www.americangreetings.com/