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Leading PhotoBook Company Celebrates 15th Anniversary With Major Software Update and Rebranding
Oct 14, 2009 (11:10 AM EDT)

NEW YORK, Oct. 14 /PRNewswire/ -- A groundbreaking Internet publishing company and the industry leader in PhotoBooks marked its fifteenth anniversary with the release of its most significant software upgrade and the debut of a new Web site.

(Logo: HASH(0x12d40b0) )

In 1995, MyPublisher became the first company in the world to offer customizable, single-copy books for consumers at an affordable price. In the past 14 years, the custom-book/photobook category has become the fastest growing segment of digital photography, with sales expected to exceed $340 million in the U.S., according to PMA Marketing Research. Since 2002, MyPublisher has shipped more than 5 million PhotoBooks to customers.

"We're proud that MyPublisher has maintained its leadership status for fifteen years," said MyPublisher President Katherine Lewis. "It's really a testament to its value to consumers and its profitable business model. Ultimately, our success is based on three simple things: great software that makes it easy for people to design fabulous books; great customer service; and great manufacturing that provides what is widely recognized as the best quality in the business."

Today, the company announced the launch of its most recent software upgrade, MyPublisher 4.0. Available for free download at HASH(0x12d58b0) , MyPublisher 4.0 features more than 300 book layout options as well as unlimited font choices and background colors. Other improvements include more customizable books jackets, a streamlined user interface, and additional new features that make the software the most intuitive and flexible of its kind.

To celebrate its fifteenth birthday, MyPublisher has also released a reformatted version of its Web site.

"Over 10 million people visited last year," said Lewis, "and over 2 million of them downloaded our software. So we thought it was time to give the Web site a new look and feel and to showcase the ingenuity and creativity of our customers."

The new features an "inspiration" section that allows visitors to view and share PhotoBooks and to find ideas for their own projects.

MyPublisher is the brainchild of founder and CEO Carl Navarre, a widely recognized pioneer in the online photobook industry. As a former Publisher and CEO of the trade book publisher Atlantic Monthly Press, Navarre built MyPublisher from his extensive industry expertise in production, design and book development.

"We sold our first PhotoBooks back in 1995 through Fox Photo and catalogs like Orvis and Exposures," said Navarre. "We had two employees working in two small offices. We printed the books on a Canon color copier. I think our sales for that year were about $150,000."

Today MyPublisher employs over 100 people both in Manhattan and in its Westchester, NY manufacturing facility. It prints its books on 10 high speed, state-of-the-art, digital 6-color presses. Sales have grown to over $30 million annually.

Since inventing and launching the first PhotoBooks in 1995, MyPublisher has established itself as an industry leader in custom photobook software, bookstore quality printing and superior customer service. MyPublisher has sold and shipped more than five million PhotoBooks since 2002. In 2008 alone, MyPublisher experienced 10 million visitors to its Web site and more than two million downloads of its software. Their philosophy is simple provide customers with intuitive, easy-to-use PhotoBook-making software, give them end to end customer support, and deliver a finished book of superb workmanship. MyPublisher's most popular product, a Classic hardcover PhotoBook, starts at just $29.80. To get more information and to download the free software, visit HASH(0x12da4d0) .

Visit the MyPublisher Pressroom: HASH(0x12dbed0)

SOURCE MyPublisher, Inc.

CONTACT: Stephanie Bukantz, Kaplow, +1-212-221-1713,, or Juiena Rahman, MyPublisher, +1-212-935-5215

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