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OpenMarket Launches SMS Advertising Service
Oct 07, 2009 (08:10 AM EDT)

SEATTLE, Oct. 7 /PRNewswire/ -- OpenMarket Inc., the largest and most reliable mobile transaction hub in the United States, today announced the pilot launch of the OpenMarket SMS Advertising service, a new capability that enables content providers to tap into advertising networks and monetize the content that they deliver to consumers. The announcement was made and the service was demonstrated today at OpenMarket's booth (#101) at CTIA Wireless I.T. & Entertainment 2009 in San Diego.

The OpenMarket SMS Advertising service allows text content providers, including those that offer weather, jokes, horoscopes or sports alerts, to insert targeted ads into web and text-based messages that are directly relayed to the end user. The user can respond to an ad by clicking on a Web URL (Click to Web) or by clicking a phone number to call (Click to Call).

According to Jupiter Research, the market size for SMS Advertising in the U.S. is expected to grow from $718M in 2009 to $2.2B in 2010. "We're focused on helping our customers leverage our extensive list of ad networks in the mobile channel to optimize growth and profitability," said Jay Emmet, General Manager, OpenMarket Inc. "SMS campaigns provide a great way for advertisers to closely target their product messaging and for content providers to generate additional value from their product offer. OpenMarket provides the best match for acquiring the most value from the ecosystem."

The OpenMarket SMS Advertising service offers content providers an array of ad networks via the OpenMarket hub, giving them the best rates across several ad networks. In addition, the OpenMarket service saves the content provider the burden of navigating through operator restrictions and industry guidelines surrounding ads.

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OpenMarket is the largest and most reliable mobile transaction hub in the United States. We provide a comprehensive set of messaging, payment and emerging services to meet mobile business needs. From the largest consumer brands to the smallest new ventures, OpenMarket empowers businesses to expand their marketing initiatives and strengthen customer relationships by leveraging the off-portal mobile channel. OpenMarket provides the most direct mobile operator connections in the U.S. market today. OpenMarket is a business unit of Amdocs. For more information, please visit HASH(0x886ca0) .

Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and HASH(0x887060) (TM) at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $3.16 billion in fiscal 2008, Amdocs has approximately 17,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at .

SOURCE OpenMarket Inc.

CONTACT: Scott Baldwin of Weber Shandwick for OpenMarket, +1-212-445-8107,

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