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Desktop Marketing Launches WiseGuys CRM Messaging
Oct 05, 2009 (11:10 AM EDT)

FALLS CHURCH, Va., Oct. 5 /PRNewswire/ -- Desktop Marketing Solutions (DMSI) has launched WiseGuys CRM Messaging, a CRM solution that helps small to mid-sized businesses send marketing communications automatically to customers when they are likely to buy, with offers targeted specifically to them.

WiseGuys CRM provides a two-part solution, both automating marketing communications and then measuring results.

Marketing communications are triggered automatically based on defined events, such as:

Those communications can be scheduled to run automatically each night, with little or no operator intervention. Each email is personalized with information drawn from the customer and order database, so customers receive offers that are designed specifically for their situation.

"Clients who have been testing WiseGuys CRM have achieved response rates as high as 30% to their emails," said Bruce Gregoire, president and founder of DMSI. "We are delighted to have such strong validation of our software's analytic and predictive capabilities, and we are proud to be providing a solution that makes it so easy for organizations to generate revenue while also deepening their relationships with customers."

WiseGuys CRM also includes analytic capabilities to measure results and optimize marketing campaigns:

"Through these analytics capabilities, WiseGuys CRM gives marketers a true 360-degree view of customer accounts," added Gregoire. "For most small to mid-sized businesses, this information simply isn't available in any other way, yet it is crucial to managing marketing effectively."

WiseGuys CRM Messaging prices start at $2,995. It is shipping now. A 30-day free trial is available by calling +1 (703) 941-8109 or emailing

Desktop Marketing Solutions is a full-service resource for database marketing software, programming, installation and applications. Offering a rare combination of experience in both direct marketing and database technology, with a special emphasis in catalog retailing, DMSI bridges the gap between marketing and databases for its clients. In 2006, DMSI's flagship product, WiseGuys, received the National Center for Database (NCDM) Excellence Award, joining the ranks of companies like AOL and Dell. Desktop Marketing Solutions is headquartered in Falls Church, VA and maintains a website at HASH(0x88b690) .

SOURCE Desktop Marketing Solutions

CONTACT: Bruce Gregoire of Desktop Marketing Solutions, +1-703-941-8109,

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