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WorldNow Successfully Launches 'Front End Pro'
Aug 26, 2009 (10:08 AM EDT)


NEW YORK, Aug. 26 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, has announced an extensive facelift for its front-end site architecture.

WorldNow has invested heavily in rebuilding the foundation for its technology with cutting edge and innovative additions that enable clients to have more control over their sites and provide a better experience for users. The launch of "Front End Pro" includes enhancements to WorldNow's library of APIs, allowing for even greater site customization.

The updated "Front End Pro" has several other benefits, including increased performance, an average of a 40% reduction in load time, cross browser/platform compatibility and increased flexibility.

The launch of "Front End Pro" is just the beginning of new technology enhancements for WorldNow. Version 2.0 will provide configuration tools that will allow stations the access to control their front end without getting into complex coding. This will follow the successful model of WorldNow's market leading video widgets platform.

"After launching WorldNow's 'Front End Pro' we noticed quicker load times for the NewsChannel10.com website," said Wilson Leftwich, Director of New Media for Drewry Communications. "'Front End Pro' allows us to have more control over our style sheets with added functionality for page layouts and widgets. The various new opportunities with this front end re-architecture are exciting. Currently, we are working on a weather warning application that changes the style of our home page when a severe weather alert initiates."

Already deployed by many customers, all WorldNow sites will be transitioned over the coming months.

"Competitive hosted CMS solutions struggle with providing customers the control and flexibility they demand," said Craig Smith, EVP Sales and Distribution, WorldNow. "We are leading the market with 'Front End Pro', enabling our clients to control more aspects of their sites with easily accessible tools."

"As we look to the future, our intent is to provide our stations with cutting edge technology that puts the control in their hands and we are willing to invest heavily in this area," said Bob Mischel, COO/CFO of WorldNow. "With the addition of 'Front End Pro' and the enhancements to our APIs, WorldNow's industry leading, flexible platform eliminates traditional dependencies on costly internal development resources for our clients."

WorldNow, a New York-based leader in online technology, content and revenue solutions, is the only company to provide a comprehensive technology platform and strategic advertising services that enable media companies to expand to the digital realm with innovative Web publishing tools, advanced video delivery technology and industry-driving advertising leadership. WorldNow's proven technology and advertising leadership equips its media partners with the tools to make the transition to the digital marketplace, expand their footprint in the online ecosystem and realize real-world profitability from their investment. Current WorldNow customers include CBS Radio, Cox, Dispatch, Evening Post, Fisher, Gray, Local TV LLC, Media General, News Press & Gazette, Raycom Media, and Young. For more information please visit www.WorldNow.com.

SOURCE WorldNow

CONTACT: Amy Dowden, WorldNow, +1-212-931-1283, adowden@worldnow.com

Web site: http://www.worldnow.com/