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MEI Strengthens Board: Adds CPG & Food Industry Veteran Terry Schulke to Roster of Professional Business Experts
Aug 25, 2009 (09:08 AM EDT)
MORRISTOWN, N.J., Aug. 25 /PRNewswire/ -- HASH(0x888450) HASH(0x888540) , Inc. - a leading developer of trade promotion management software for the Consumer Packaged Goods (CPG) industry - today announced that Terry Schulke, executive vice president and chief customer officer at , Inc, has been appointed to MEI's Board of Directors. Smart Balance, an MEI client since 2007, is one of the five fastest growing food companies in the United States. Schulke will bring substantial industry expertise to MEI's leadership team and help guide future technology advancements so CPG companies can realize even greater ROI.
"Having Terry join our board is a great endorsement to our company and demonstrates the confidence he has in MEI and its vision," commented LorneSchwartz, chief executive officer of MEI. "His vast expertise and industry knowledge will provide real world insights and a unique perspective to our board. We look forward to leveraging his wealth of CPG knowledge and experience as we are confident it will help all of our customers to continue to improve and control their trade spend and achieve better profits."
Mr. Schulke joined Smart Balance from Schick-Wilkinson Sword where he most recently served as vice president North America. During Schulke's five-year tenure, Schick-Wilkinson Sword outpaced competition in share and profit growth in the highly innovative and competitive razor & blades category, posting 9 percent annual revenue and 22 percent operating income gains. His extensive food industry experience also includes a position as senior vice president of U.S. Sales at Tropicana Products, a division of PEPSICO.
"MEI's TPM suite helped Smart Balance attain greater analytical value from its trade promotions, and will ultimately lead us to more prudently managing our business via Customer P&L's" said Schulke. "Having spent my career with some of the world's largest CPG companies, I understand the inherent challenges of more efficiently managing trade promotions, along with the financial implications to the brand P&L. MEI removes this complexity by streamlining sales and marketing activities and directly linking all phases of the trade promotion planning process. The Company's vision and approach to trade promotion management is really shaping the way CPG companies consider this critical area of their business and is redefining the term 'return on investment'. This is why I am thrilled to join the MEI board of directors, and I look forward to helping deliver even greater value to their customer base and the industry as a whole."
MEI is a global provider of trade promotion management and retail execution solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt, Marquez Brothers and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit HASH(0x888b80) or call 1-800-INFO-MEI.
SOURCE MEI Computer Technology Group, Inc.
CONTACT: Chris McCoin, +1-508-429-5988, email@example.com, or RichardSmith, +1-978-433-3304, , both of McCoin & SmithCommunications Inc.
Web site: http://www.meicpg.com/