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Himfr.com Analyzes the Launch of GM's New LaCrosse in China
Jul 27, 2009 (10:07 AM EDT)
BEIJING, July 27 /PRNewswire-Asia/ -- Himfr.com ( http://www.himfr.com/ ), one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, predicts the new GM LaCrosse to be a huge success in the China automobile market.
With the Japanese and Germany automobiles largely penetrated in China's middle and high-class auto market, U.S. automobile brands seem to have lost their direction. Seeing this, Shanghai GM adopted a new strategy in the new Regal and LaCrosse, integrating the best resources it can possibly deploy. In China's high-end market, Shanghai GM Buick seems a strong enough brand to overcome the lack of diversity in its products, that the launch of the new LaCrosse still has its special significance, symbolizing Buick's move into transition.
The new Regal was unveiled in the market earlier than LaCrosse, its private dynamic positioning has been recognized in the auto market and 30,000 units were sold over five months since it entered the market. This sales record makes it the leader in high-class sports vehicles. The upcoming new LaCrosse, positioned in a high-end business style, strives to challenge Audi A6L, the Crown, and other luxury business automobiles. In China's commercial vehicle market, Audi A6L and the Crown not only won their place in the market with accurate positioning, but also by a deep market-based, that the debut of the LaCrosse will spark a new round of competition in the China market.
Different from older generations, the new Lacrosse comes from the GM platform. Sized 5000mm x 1858mm x 1497mm, with a wheelbase of 2837mm, it is more spacious compared to automobiles of the same price range. With large panoramic skylight similar to the Lexus ES series, it is also equipped with the SIDI 3.0L direct injection V6 engine, that from a technical parameters point of view, this all-aluminum 3.0L SIDI direct injection V6 engine provides maximum power 190Kw/6800rpm or power that reaches 63.3Kw. The 2.4L model features a 6-speed manual gearbox that is set to secure a leading position among high-class models in the China market.
The leading science technology and luxury configuration in the new Lacrosse will help secure a firm place in the market, including features such as CDC initiative full-time stable system, Quiettuning quiet technology, keyless entry system, one-key start, 40G hard drive-based navigation system, independent third regional automatic air-conditioning and etc. which is completely beyond the scope of high-class, on-site luxury automobile market. The new LaCrosse as a luxurious business sedan is also well positioned in other areas by featuring a stylish exterior, luxury and spacious interior, a smooth and comfortable driving experience, high-tech configurations etc. ( http://frbiz.com/q-LaCrosse/ ). The pricing, which was set at RMB310,000 is also very competitive in China, that it is bound to form a huge impact for the luxury car market.
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