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Cox Helps Consumers Prepare for the Digital Transition with New Promotional Campaign
Jan 13, 2009 (12:01 PM EST)


HERNDON, Va., Jan. 13 /PRNewswire/ -- Cox Communications Northern Virginia announced today that the company is making it even less expensive and easier to prepare for the government-mandated digital transition that is less than two months away.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080717/NETH028LOGO )

Cox Northern Virginia is offering 12 months of free limited basic cable service to new customers who sign up for digital phone service. This offer ensures consumers will continue to receive their favorite broadcast stations plus enjoy cable channels (like TBS, Home Shopping Network and WETA).

"With less than 40 days to the digital transition, connecting to Cox is the easiest way to prepare," said Janet Barnard, senior vice president and general manager for Cox Northern Virginia. "With Cox basic cable service, there is no equipment to buy or complicated box installation. It's easy to get started and now customers can connect for free!"

The Digital Transition refers to the time period during which television broadcast stations are switching their over-the-air signals from analog to digital technology. Congress mandated that by Feb. 17, 2009, full-powered television broadcast stations (like ABC, NBC, CBS and Fox affiliates) must return their analog spectrum to the government and broadcast only digital signals over the public airwaves. After this date, analog television sets that rely on "rabbit ears" or rooftop antennas to access local broadcast stations will not be able to receive these broadcast signals.

An estimated 13 million households in the U.S. have analog TV sets with antennas. Those consumers will need to switch to digital TV by February by subscribing to a cable or video service, buying a new digital TV or purchasing a government approved TV converter box.

For more information on the digital transition, visit www.cox.com and click on the digital transition link.

Cox Communications is a multi-service broadband communications and entertainment company with 6.2 million total residential and commercial customers. The third-largest cable television company in the United States, Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network. Cox Business is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. Cox Communications wholly owns and operates the Travel Channel. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com www.coxbusiness.com www.coxmedia.com , , and .

Web site: http://www.cox.com/