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Sep 30, 2008 (12:09 PM EDT)

PORTLAND, Ore., Sept. 30 /PRNewswire/ -- Regence's innovative Web site that allows members to check claims status, leave feedback for their doctor and earn gift certificates for participating in healthy activities was named Outstanding Web site in the Health Care Industry division of the Web Marketing Association Web Awards.

More than 2,400 Web sites representing 47 countries in 96 categories entered the contest with each site being scored in seven categories. Regence's Web site,, scored a 64.5 out of a possible 70 points. Sites were judged by a panel of independent Internet experts.

One judge wrote: "10's across the board! I enjoyed the layout, design and found the site very easy to navigate and interactive. The videos were superb and well done. GREAT WORK!"

"The international WebAward Competition is the premier Web site award program available today," said Will McKinney, vice president of Consumer Directed Health Systems for Regence. "We're pleased that the panel would look favorably at not only the design and layout of the site but also at the content which is geared toward members taking charge of their own health."

On, members learn how to become more accountable for their health and better navigate the health care system by discovering interactive tools to research treatment options, cost-quality comparisons of hospitals, wellness programs and activities and incentives for making healthy lifestyle choices.

"We envision a transformation of the health care system where information and empowerment are more important than ever to health care consumers," McKinney said. "The answer, we believe, is for them to become more involved in their health care so they bring the same market demands to health care that they bring to the purchase of other goods and services. We are entering an era where education, transparency and choice are critical tools for everyone in order to maintain health coverage and control escalating costs. "

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves three million members as Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit .

CONTACT: Mike Tatko of Regence, +1-208-798-2221, cell, +1-208-791-2332,

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