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AT&T Makes Strategic Investment in Zvents
Sep 30, 2008 (08:09 AM EDT)
DALLAS, Sept. 30 /PRNewswire-FirstCall/ -- AT&T Inc. today announced a strategic investment in Zvents, a local search engine and advertising network that uses event listings to promote local businesses. Zvents enables users to find, contribute, share and promote local businesses, entertainment, sports, restaurants, events, performances and sales and weekly specials.
Zvents currently provides this search service for the popular YPmobile iPhone application that was developed by YELLOWPAGES.COM, a subsidiary of AT&T. The application integrates event information with industry-leading local search capabilities. YPmobile for the iPhone allows friends, families and co-workers to discover local businesses and events, tie them together into a plan and share them through an integrated mobile experience.
The AT&T investment supports the ongoing development of Zvents' search platform and unique local advertising opportunity. Zvents' expertise also will continue to bring an important dimension to the industry-leading YELLOWPAGES.COM local search business.
AT&T Inc. http://www.att.com is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at .
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Zvents is a local search engine powering a network of hundreds of web and mobile partners, featuring event listings to promote local businesses. Zvents provides a compelling user experience, enabling consumers to search, discover, share and review local businesses, including entertainment, sports, sales and weekly retail specials, restaurants, events, and performers. The company aggregates detailed business and event information from the open web, user- contributed content, and 3rd party event sources; and links high-quality partner editorial content with its search index. Local retailers, venues, and service providers can submit both free and paid listings into its network, providing them with a highly targeted and dynamic marketing and promotion channel to local consumers. Founded in 2005, Zvents is backed by AT&T, NAVTEQ, NetService Ventures Group, Nokia Growth Partners, Red Rock Ventures, and Vantage Point Venture Partners. Privately held, the company is based in San Mateo, CA. For more information, visit http://www.Zvents.com .
CONTACT: Jason Hillery of AT&T Inc., +1-314-982-9160, email@example.com
Web site: http://www.att.com/ http://www.Zvents.com/