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Hachette Filipacchi Media U.S. Partners With Quattro Wireless
Sep 30, 2008 (08:09 AM EDT)


Site Mobilization and Exclusive Ad Network Deal Will Provide Integrated Mobile Solution to HFM U.S.'s Car and Driver, ELLE and Others

NEW YORK www.hfmus.com www.quattrowireless.com Sept. 30 /PRNewswire/ -- Hachette Filipacchi Media U.S. (HFM U.S., ) has signed a multi-year site mobilization and mobile ad network deal with Quattro Wireless ( ), North America's largest premier mobile publisher and ad network. Under this strategic and integrated partnership, Quattro will be HFM U.S.'s exclusive external advertising sales partner, complementing the company's internal sales efforts. Quattro has developed the re-designed mobile destinations of six of HFM U.S.'s brands including Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere and Woman's Day, and with Quattro's dynamic platform, HFM U.S. will be able to create and serve a better interactive and unique experience to consumers through mobile.

"We are excited to be working with a mobile partner like Quattro Wireless," said Yaron Oren, Director of Mobile Strategy & Operations, HFM U.S. "We have established HFM U.S.'s properties as leaders in the mobile space over the past two years and we're aggressively pushing to keep building our mobile business. We are confident Quattro's expertise in both ad sales and mobile product development will help us realize that goal."

"Hachette Filipacchi Media U.S. remains at the forefront in providing its readers and site visitors the best technology has to offer," said Lars Albright, Vice President of Business Development at Quattro Wireless. "We are thrilled to extend our network channels for deeper targeting and segmentation across high quality brands like ELLE and Car and Driver. We look forward to supporting all aspects of the mobile ad-supported campaigns for HFM U.S."

HFM U.S. launched its mobile presence in 2006, giving its consumers and advertisers the latest news and advertising opportunities in creative and innovative platforms. Through Quattro's sophisticated platform, wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets creating sophisticated new opportunities for advertisers including special banner creative and channel sponsorships. Quattro is North America's largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.

Hachette Filipacchi Media U.S. ( www.hfmus.com www.lagardere.com ) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into six sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardere's ( ) media division Lagardere Active, a producer of special interest content in over 40 countries.

Quattro Wireless is North America's best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry's only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro's proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com .

CONTACT: Anne Janas, SVP, Corporate Communications, HFM U.S., ajanas@hfmus.com+1-212-767-6305, ; or Amy Hunter, Global ResultsCommunications, +1-949-681-8083,

Web site: http://www.hfmus.com/ http://www.lagardere.com/ http://www.quattrowireless.com/