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Popular Eurodam News Blog Exceeds 10 Million Hits and 1 Million Page Views
Sep 26, 2008 (12:09 PM EDT)


SEATTLE, Sept. 26 /PRNewswire/ -- Holland America Line's popular Eurodam News Blog passed the 10-million-hit threshold and million-page-view mark this week. The Eurodam News Blog can be accessed at http://www.eurodamnews.com and was designed as the primary portal for information about the construction and operation of the premium line's first Signature-class ship, ms Eurodam, which launched July 1, 2008.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080926/AQF026 )

The high traffic numbers can be attributed to compelling and entertaining postings such as the recent "Surf's Up - Catch a Bulb!" showing correspondent Pam Kern hangin' ten on the bulbous bow of Eurodam and providing an explanation for the function of the ship's protrusion.

"Eurodam News Blog has been an innovative new way for Holland America Line to engage guests and others in learning about Eurodam and how all our ships operate," said Richard Meadows, executive vice president, marketing, sales and guest programs. "As an interactive forum, we've received countless questions and requests for specific information and have responded with photos and posts. It's been a great project to engage guests, crew, travel agents, journalists, employees and cruise enthusiasts."

Live since June 2007, Eurodam News Blog provides unique insights into every aspect of the new ship. Regular posts cover a wide variety of topics, from interior decor to new public rooms to entertainment and dining venues and menu developments. In addition, it features profiles of the officers and shipboard staff. The site averages 6,000 a week and has topped 400,000 visits and 175,000 unique visitors.

Since the ship's inaugural in July and its entry into service, the blog has featured content submitted by guests -- some while they were still on board. Such categories as "Postcard from . . . ." enable guests and crewmembers to submit photos and stories from Eurodam's ports of call.

The site has a blog board composed of top Holland America Line executives from various departments who are involved in the shipbuilding process and serve as sources of site content. Visitors are encouraged to register and post comments and questions for responses.

Built at Italian shipbuilder Fincantieri's Marghera shipyard, the 2,104-guest Eurodam was first of the Signature Class series. The ship features 11 guest decks and new dining venues Tamarind, a pan-Asian restaurant, Canaletto, an Italian restaurant in the Lido, and the Slice pizzaria.

Other features are the addition of spa staterooms, an Explorer's Lounge Bar, atrium bar area, Culinary Arts Center presented by Food and Wine magazine for food demos, The Explorations Cafe -- powered by The and a reconfigured show lounge with theater-style seating. Sister, ms Nieuw Amsterdam, is to be delivered in 2010.

- http://www.hollandamerica.com -

About Holland America Line [a division of Carnival Corporation and plc ]

Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314 ports in more than 100 countries, territories or dependencies. Two- to 108- day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Cafe powered by The , teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines

The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.

CONTACT: Rose Abello PHONE: 800-637-5029 FAX: 206-262-5934 EMAIL: pr@hollandamerica.com

CONTACT: Rose Abello of Holland America Line, 1-800-637-5029, fax, pr@hollandamerica.com+1-206-262-5934,

Web site: http://www.hollandamerica.com/