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Cadient Group's GEL Interactive Technologies Launches OneVoice: KOL Platform
Sep 24, 2008 (08:09 AM EDT)


WEST CONSHOHOCKEN, Pa., Sept. 24/PRNewswire/ -- GEL Interactive Technologies, a Cadient Group company, announced today the launch of its Key Opinion Leader (KOL) management platform, OneVoice: KOL. OneVoice: KOL provides the critical features and tools needed to help brand teams and their partners manage an active advocate campaign throughout the brand lifecycle - from advocate identification through the management and development of these key assets.

Building on the foundation of a centralized, permission-based portal, OneVoice: KOL fosters a collaborative, web-based environment where both domestic and global teams can collaborate, learn, and carry out a common strategic vision.

"As advocates continue to gain more value within healthcare organizations, there is a greater need to ensure that relationships with qualified professionals are viewed through the lens of maximizing their full potential as advocates -- from initial recruitment phase through the brand's evolution and maturity," said Mark Kent, Senior Product Director (Portals), GEL Interactive Technologies. "With nearly 10 years of opinion leader management experience leveraged into OneVoice: KOL, we understand the needs of internal MSL/KOL managers and the external users they work with. OneVoice: KOL was created to support the advocate life cycle process with tools that streamline identification and profiling, and strategically monitor goals, advocate development and management."

The OneVoice: KOL Platform introduces several new and innovative features for brand teams and their partners, including:

GEL Interactive Technologies is a Cadient Group company focused on providing customers at leading pharmaceutical, biopharmaceutical and medical device companies with proprietary software solutions at the brand and enterprise level. GEL Interactive Technologies creates scalable CRM-ready portals and experiential marketing events. GEL solutions enable stakeholder collaboration, align advocates, and influence customers.

The combination of our technology-based products, engagement services and deep industry expertise facilitate and enhance relationships--whenever and wherever customers, brands, and advocates interact. For more information about GEL Interactive Technologies, visit www.gelinteractive.com .

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll www.cadient.com For more information about Cadient Group, visit .

CONTACT: Michael Walsh, Sr. Director, Marketing Communications, Michael.walsh@cadient.com, +1-484-351-2860, or Erin Dunkel, Manager,Marketing Communications, +1-484-351-2841, , both ofCadient Group; or Matt Helmke of Zer0 to 5ive for Cadient Group,+1-610-934-7562,

Web site: http://www.cadient.com/ http://www.gelinteractive.com/