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Unedited news and product information from vendors. Helps Parents Route Around Back-to-School Rush Hour
Aug 28, 2008 (08:08 AM EDT)

CHICAGO, Aug. 28 /PRNewswire-FirstCall/ --, a NAVTEQ brand and a leading source of traffic solutions for consumers is helping parents this back-to-school season with traffic tools that make it easy to drop off the kids at school and get to work on time.

In addition to packing lunches and loading backpacks, a visit to provides valuable insights into roadway conditions that can impact the daily carpool and school bus pick-up. From the shortest routes to accident and construction locations and real-time information on delays, is the #1 U.S. traffic-only website for online and mobile traffic information*.

For any on-the-go parent getting kids to school, real-time traffic and traffic alerts can become a daily must-have. Utilize these solutions to obtain the latest traffic information:

1. Call 1-866-MY-TRAFC (1-866-698-7232), a free automated voice hotline for speed dial access to roadway updates. 2. Connect to, a free wireless Web site for mobile traffic hotspot reports. 3. Text your CITY CODE (NY, CHIC, PHL, LA, etc.) to TRAFC (87232) to get instant traffic updates for the worst city area delays. city codes can be found at 4. Download Traffic.com2GO to bring accurate, real-time traffic reporting to your cell phone.

Local schools may be back in session in your town, so please drive accordingly:

-- Stop for school buses that are loading and unloading students, even if you are traveling in the opposite direction. -- Slow down in school zones, and look out for children running across the road. -- Watch out for pedestrians and bicyclists before turning. -- Obey the local rules for drop off and pick up zones, and follow the directions of crossing guards. -- Check for accidents, construction and delays before heading out.

"Remember, taking one minute to check before you get in the car can save precious time sitting in traffic," says Alex Wiegand, vice president, NAVTEQ. "Plan carefully, and back-to-school driving can be quicker, easier and stress-free."

* SOURCE: July 2008 comScore Media Metrix


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,800 employees located in 194 offices and in 42 countries.

NAVTEQ and are trademarks in the U.S. and other countries. All rights reserved.

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CONTACT: Jennifer Schuh of NAVTEQ, +1-312-894-3913,; or Bob Richter, +1-212-802-8588,, for NAVTEQ

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