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New Media Veteran Lipson Joins Medialink as VP Operations
Aug 28, 2008 (08:08 AM EDT)

NEW YORK, Aug. 28 /PRNewswire-FirstCall/ -- Continuing its focus on enhancing and expanding its Internet and broadcast media capabilities, Medialink Worldwide Incorporated announced today it has recruited a seasoned new media executive with extensive web-based video experience to lead its key creative and distribution units.

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Andrew Lipson, who developed digital expertise early in his career at Viacom New Media and served in operational management roles at Cablevision and Fuse and was a producer for key "Video on the Net" conferences for Pulvermedia, joined the Company as vice president-operations, based in New York.

"Andrew is a proven manager who was at the cutting edge of rich media on the Internet, but also brings extensive creative and broadcast skills," said Laurence Moskowitz, Chairman and Chief Executive Officer of Medialink. "With experience working with clients ranging from A&E Television Networks to Harley-Davidson, and a history of developing mission-critical websites as well as managing broadcast production units, Andrew is a perfect fit."

Lipson, a strategic and tactical consultant who assists clients in creating and distributing video content to broadcast, Internet and mobile platforms, will lead Medialink's efforts in further developing Mediaseed(TM), its rich media, Internet-based content management and distribution platform, as well as managing the creative, distribution and monitoring efforts of its traditional broadcast services. He will report directly to Larry Thomas, Chief Operating Officer of Medialink.

"We welcome Andrew's expertise, professionalism and creative passion as we continue to provide our clients with blended on-air and on-line solutions to help them deliver key messages to specific target audiences," said Thomas. "Whether we're engaging decision-makers directly or through traditional and new media outlets, Andrew will be a great asset for Medialink and our clients."

"I'm excited about the opportunity to further leverage Medialink's existing creativity, history of innovation and infrastructure to help create even more powerful capabilities and campaigns for clients," Lipson said. "The combination of 'industrial-strength' facilities - from television and radio studios to digital content management - and very new-wave creative talent, I see opportunities all across the horizon."

Medialink provides corporations, associations and not-for-profit organizations with creative counsel and development of audio and video news and marketing content as well as the management, distribution and tracking of that information to broadcast and Internet news, entertainment, general and niche audience media.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their audiences with maximum impact on television, radio and the Internet. Based in New York, Medialink maintains offices throughout the United States.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Mediaseed(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; the process of embedding a Teletrax watermark or the watermark itself rendering client content unsuitable for broadcast; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

For more information: Lawrence Thomas Chief Operating Officer Medialink Worldwide Incorporated Tel: (212)682-8300

CONTACT: Lawrence Thomas, Chief Operating Officer of Medialink Worldwide lthomas@medialink.comIncorporated, +1-212-682-8300,