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Bucks County Tourism Goes Viral
Aug 27, 2008 (08:08 AM EDT)
BUCKS COUNTY, Pa., Aug. 27 /PRNewswire/ -- Bucks County Conference and Visitors Bureau (BCCVB) is on the leading edge of "viral tourism" with the recently released five-episode series of videos appearing on Internet sites including YouTube, FaceBook, Vimeo and others. Exposing the Bucks County brand to a new audience, the quirky, documentary-style videos speak to the Millennial generation where they listen - the Internet.
"It's a revolutionary approach to traditional destination marketing," says David West, marketing director for BCCVB. "This is a county known for its great beauty and history, and we need to market our story to that growing audience that demands creativity and freshness of approach so that they can emotionally connect with Bucks County."
The documentary-style videos play off the upcoming presidential election, one that is drawing the attention of younger voters more than any other recent political race. The campaign reveals the excitement and allure of Bucks County to the key 18-to-45-year-old demographic, who may not be familiar with the charming county steeped in national history that also boasts flourishing nightlife and adventure venues. The series takes viewers on a virtual tour of historic Bucks County, the place where George Washington crossed the Delaware River in 1776, and engages the younger set with humor, drawing them in to the scenic and cultural offerings of the county.
The Bucks County Conference & Visitors Bureau, Inc (BCCVB) is the official tourist promotion agency for Bucks County. The mission of the BCCVB is to increase visitation in Bucks County by effectively marketing its heritage, diverse sites and attractions. For more information call 800-836-BUCKS, visit www.VisitBucksCounty.com or stop by the Bucks County Visitor Center at 3207 Street Road in Bensalem (adjacent to the entrance to Philadelphia Park Racetrack). The Visitor Center is open 9 a.m. to 5 p.m. seven days a week. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.
Bucks County was recently ranked #3 on MSNBC's "Top Ten Easy Weekend Getaways," right behind Bermuda. Additionally, Bucks was named one of the top 20 most scenic places in the world, according to Life books.
CONTACT: Jodi Thompson of Oxford Communications, +1-609-397-4242 x118, firstname.lastname@example.org
Web site: http://www.VisitBucksCounty.com/