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Bloggers and 'Qikkers' Amplify New Media Voice at The Democratic National Convention
Aug 25, 2008 (12:08 PM EDT)


DENVER, Aug. 25 /PRNewswire-USNewswire/ -- As bloggers and video bloggers gain influence over presidential politics, the electorate has a fresh way of tracking their portrayal of this week's Democratic National Convention in real time. Denver-based NewsGator Technologies is aggregating new media feeds in content syndication widgets especially for the convention, enabling any individual, media company, webmaster or social network to freely grab and plug the widget into their own site. These widgets are views into the real action at the convention from an aggressively unfiltered perspective.

The "NewsGator Big Tent Widget" http://www.bigtentdenver.org is a Web-based window that captures, consolidates and displays blog posts (RSS feeds) the instant authors publish them. The widget will show the latest content first, with priority on hot topics and popular blogs. Anyone can grab the widget with a single click and share it with readers, viewers, and friends, or just keep it on their personal start page. The widget is named for the Big Tent new media center built for the convention.

The "Qik Convention Widget" http://qik.com/dncwidget is a similar content syndication app that consolidates and streams live video as mobile phone users capture it using Qik's phone-to-web service. Qik enables some of the world's most immediate and dramatic citizen journalism, and Qikkers were instrumental in breaking stories in Beijing during the Olympics.

"Qik users can broadcast live video from wherever they are, directly from their cell phone, whether it's a family gathering or a major national event," said Qik CEO Ramu Sunkara. "Now, Qikkers streaming live from the DNC can connect with an even wider audience thanks to NewsGator's widespread widget distribution. Combining Qik's live video service with NewsGator's broad syndication power gives bloggers at the DNC unprecedented reach."

The NewsGator Big Tent Widget consolidates feeds from nearly 200 bloggers, new media journalists and nonprofit leaders credentialed for the Big Tent, the 9,000-square foot new media center and blogger home base hosted by Progress Now, Daily KOS, and Alliance for Sustainable Colorado, and sponsored by NewsGator, Digg, Google and others.

"The influence and impact of new media in recent years is undeniable, but many folks miss out on the conversation aspect of social media," said Jeff Nolan, vice president of NewsGator's Media and Consumer division. "We're making it easy to follow the conversation -- and, in fact, join it -- by putting the entire chorus of Democratic National Convention bloggers and Qikkers in one place. With either widget, it takes a single click for any publisher, traditional or new, to bring the historic conversation to one's own web site visitors."

Aggregating blog posts is a natural service for Denver-based NewsGator, whose RSS readers for Windows, Mac and the Web are the most popular on the planet. In addition, many traditional media companies -- including CNN, Media General, National Geographic, Newsweek, CBS News, Reuters, USA Today and Discovery Communications - use NewsGator widgets to syndicate their articles and photos across the Internet, generating additional page views and advertising revenue. Bloggers who sell ad space on their blogs will generate additional readers and income through the Big Tent widget.

About NewsGator Widgets

NewsGator widgets are easy to create. Companies simply sign up for a NewsGator account, select a content feed and presentation scheme, then add the widget to their web page, blog, start page or social network.

NewsGator widgets are unique for their analytics and control. Widget owners can track page views, click-throughs, syndications to other sites and special interaction like commenting, rating or forwarding. Widget-makers can whitelist or blacklist sources and make important posts float at the top of feed lists. For more information, visit www.NewsGatorWidgets.com .

About Qik

Qik, the world's leading mobile live video streaming platform, lets anyone stream video live from their mobile phone to anywhere in the world. Its innovative, patent-pending technology enables anyone to share their moments live with their friends and family or the entire world. Notable events captured on Qik include the lighting of the Olympic torch from both inside and outside the Olympic stadium in Beijing, the Mars landing from mission control, and sessions from the World Economic Forum in Davos. Qik is available on a wide variety of cell phones, including Nokia N-series phones and a selection of Windows Mobile phones. Find additional Qik videos, including those streaming live, here: http://qik.com .

About NewsGator Technologies, Inc.

NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company's enterprise social networking and widget services are in use by hundreds of the world's most recognized brands, including Bank of America, Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator Widget Services enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit www.newsgator.com .

CONTACT: Laura Farrelly of NewsGator, +1-303-552-2046,lauraf(at)newsgator(dot)com; or Karen Pantinas of Beaupre, +1-603-559-5836,kpantinas(at)beaupre(dot)com, for NewsGator

Web site: http://www.newsgator.com/ http://qik.com/dncwidget/ http://qik.com/ http://www.NewsGatorWidgets.com/ http://www.newsgator.com/