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Generate Launches Political Web Satire Republicrats Exclusively on MSN
Aug 19, 2008 (08:08 AM EDT)

LOS ANGELES, Aug. 19 /PRNewswire/ -- Generate ( ), the independent entertainment studio that develops media properties across multiple platforms, today launched its latest scripted original Web series, the political satire Republicrats. The series premieres the first of its 24 webisodes today exclusively on MSN ( ) and runs twice per week through Election Day.

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Created by and starring comedian Sean Masterson, the creator behind Generate's critically-lauded Web series Home Purchasing Club, Republicrats follows Masterson as a former weather man who forms the "Republicrat" party and runs as the party's presidential candidate. Masterson's approach is to allow the American people to make every major decision in his campaign, from selecting a VP running mate to a First Lady. Viewers will have the opportunity to share their opinions on Masterson's various platforms and pitch themselves to be a part of his presidential Cabinet by uploading videos directly to the Republicrats robust, interactive destination site.

"Republicrats is indicative of the smart, participatory digital storytelling Generate is shepherding across the Web," said Jordan Levin, CEO of Generate. "Comedy and politics account for the majority of the video content audiences watch online, especially in an election year. MSN has a massive daily readership and is a leader in online political content, so we could not be working with a better partner to distribute this show we're so proud of. With the combination of Sean's humor and MSN's audience, we're confident viewers will embrace and participate in the show."

New three-minute webisodes will run over 11 weeks exclusively on MSN. Republicrats is the first release on Generate's fall 2008 slate that also includes the second season of dark Web comedy, Pink: The Series, Somebodies, BET's first original scripted series and Chocolate News, premiering in October on Comedy Central.

About Generate

Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate's talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Headquartered in Los Angeles and New York, Generate was recently named to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit .

CONTACT: Wilson Cleveland, CJP Communications for Generate, x207,

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