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Activa Live Chat Introduces Intelligence Rules and Expanded Features
Aug 19, 2008 (08:08 AM EDT)

ST. CLAIR SHORES, Mich., Aug. 19 /PRNewswire/ -- Activa Live, Inc., a provider of on-demand live chat technology for Website sales and customer service, today introduced Intelligence Rules, an incredible new feature that helps its customers automatically target and engage with key visitors and high value customers.

Intelligence Rules enable Activa Live Chat customers to setup simple or complex parameters that automatically determine when, to which visitors and on which pages to offer live assistance.

When used as an option with automated chat invitations, customers can specify criteria that must be met before the invitation to chat is offered. Examples include the visitor's path or funnel through the Website, their location, number of return visits, custom variables such as the amount of items in their shopping cart, or more advanced regular expressions. Customers can also take advantage of Intelligence Rules when setting up live chat buttons or links.

"The addition of Intelligence Rules as advanced options for all our customers further extends Activa Live Chat's lead as the most modern, customizable and flexible live chat solution in the world," said Activa Live president Jeffrey Kazmierski. "Our current enterprise customers are extremely excited about the new capabilities, and we've already won new clients as a result of having added these features."

With the update, the company expanded its galleries for live chat windows, buttons and proactive chat invitations. Customers can now choose from a much wider selection and there's a new option for using a fully customized chat invitation image that can match any organization's identity or branding guidelines.

Activa Live also integrated a new option where customers can determine the animation and position of both proactive and automated chat invitations, and the need for inserting separate code for automated invitations has been eliminated, making setup even faster and more efficient.

All of the updates and new features are available immediately for all customers both paid and trial and without any additional fees or upgrades.

Activa Live is continuing its push of adding new features to Activa Live Chat, and will continue to focus on attracting new enterprise customers as well as SMB clients to its quickly expanding base of clientele.

About Activa Live

Activa Live is a provider of on-demand and Software-as-a-Service (SaaS) live chat, online visitor interaction and conversion solutions. Its Activa Live Chat software enables organizations to monitor, identify and engage visitors in real-time, helping increase sales and customer satisfaction, while decreasing support costs. Activa Live Chat boasts a modern Operator Console that's the world's first to be available in both a Desktop and a Webtop version, and can be extended with mini applications called Chatlets that enable seamless integrations with third party systems. Transcending the Web, Activa Live Chat also is the first and only live chat service available for both traditional Websites as well as Rich Internet Applications (RIA). Customers can setup a custom deployment in minutes or further leverage the platform by using its Software Development Kit (SDK) to develop unique solutions for specific business objectives. Activa Live Chat is the most modern and easiest to use live chat software, offering unmatched flexibility and unlimited customization options for enterprise and SMB customers worldwide. Activa Live is headquartered in St. Clair Shores, Michigan. For more information, visit

CONTACT: Jonathan Aniano, Activa Live Chat, +1-888-424-2844, ext. 810,

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